Trend Alert ~ Shaggy Lob ~ by Nikki ~ Product Education Director

This summer’s Shaggy Lob trend echoes the style ethos of the 1970’s but more importantly it represents an elegant and easy styling option for warm summer weather.  This look was recently made famous by actress Jenna Ortega, star of the hit Netflix series “Wednesday”, as she cut her long locks into this now uber popular hair trend.  Harkening back to “the Rachel”, a.k.a. Jennifer Aniston’s famous haircut, Ortega helped put today’s Shaggy Lob on the map for this season.  And we’ve included the Shaggy Lob as part of our Trend Team’s Spring/Summer Presentation and Salon Training.

The Shaggy Lob combines 3 key elements; traditional 70’s shag layers, the collarbone length of the Lob bob haircut, and curtain bangs.  To create this light, breezy haircut, our Philip Pelusi Trend Team applied their precision skills garnered from our Volumetric™ The Pelusi Method Organic Haircutting System.  The goal is to create a custom Shaggy Lob cut unique to each individual client, taking into consideration texture, density, growth patterns, fall lines, and the shape of the head. 

And equally important to the haircut’s shape is maintaining the condition of sun exposed hair with proper hydration and protection.  This is our thought process behind our Tela Beauty Organics by Philip Pelusi Guardian Angel Solar Hair Serum.  UVA/UVB sunlight protectants Sunflower Seed Extract and Chlorophyllin help provide maximum protection of the hair fiber from color fadage and tensile strength degradation due to UV exposure while unique ultra-lux hydrating oils help replenish lost moisture due to sun exposure, heat styling and hair coloring. 

We added USDA Certified Organic Plukenetia Volubilis Seed Oil, well known as Sachi Inchi Oil, to our Tela Beauty Organics Guardian Angel Solar Hair Serum.  It’s rich in plant protein and fatty acids Omega 3, 6 and 9 Fatty Acids to strengthen, hydrate and help with heat protection.  This incredible ingredient is also rich with hair protective antioxidants Vitamins A and E that help ward off environmental pollutants while helping slow the oxidative process that fades hair color.

Cold-pressed, USDA Certified Organic Quinoa Seed Oil penetrates the cuticle and cortex to smooth, strengthen and enhance hair.  Organic Quinoa, contains all 8 essential amino acids as well as Vitamin E helps create brilliant shine, hydrated stronger hair, reduced frizz and heat protection.  And USDA Certified Organic Jamaican Black Castor Oil, rich with Vitamin E and Omega 9 Fatty Acids, adds incredible shine and moisture as well as anti-frizz action.

Apply Tela Guardian Angel Solar Hair Serum to damp hair and scalp every morning prior to any other styling groom, similar to how one would apply a face SPF prior to cosmetics.  A dime to nickel size amount should do the trick, apply starting at the ends working up towards and including the scalp.

Check out these Shaggy Lob-esque creations by these incredible Philip Pelusi Designers!

To see all Philip Pelusi Trend Alerts go to Trend Alerts (busystylist.com)

For more Tela Guardian education go to NEW Tela Product Library (busystylist.com)