Trend Alert ~ Purple Reign

Trend Alert ~ Purple Reign ~ by Nikki ~ Product Education Director

Pantone’s Color of the Year for 2022, Orchid Flower,takes one of the top spots for this season’s hair color trends. This is a deep edgy hue that Pantone describes as a vibrant rose with purple undertones. It can vary from cherry chocolate to purple black. And application techniques range from all-over single application, balayage, or a single bold ribbon highlight peeking out from behind the ear or the nape.

For all color investments, in addition to a full Philip Pelusi product system, we also recommend our Tela Beauty Organics by Philip Pelusi Color Lock+. Think of it as a color insurance policy. Apply to the hair both in the actual color formula for the service but also as part of the guests at home regular conditioning regimen by mixing it into their Philip Pelusi deep or instant conditioner.

Tela Color Lock+ contains a totally unique set of ingredients with its cornerstone our Tela Fiber Restore Pelusi Plex. This proprietary blend works like no other color protectant on the marketplace. Healthy, non-chemically or non-color treated hair has a natural shield around it that protects hair from fadage, moisture loss and to some degree heat damage. But once hair has been chemically or color treated, this shield breaks down.

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This weakened hair cuticle cannot block damaging stressors such as heat, UV light, aging and the environment. This allows the internal hair structure to be compromised, leaving internal bonds, or links, to be further broken or damaged. This also means hair looks and performs like compromised or damaged hair. It loses luster, color molecules, feels rough and dry, and does not style well.

Fiber Restore Pelusi Plex helps restore this shield as it strengthens hair’s internal structure up to three times more than that of untreated hair. Its small molecular structure is designed to penetrate deeply into the cortex creating new bonds that help strengthen, enhancing shine and performance similar to levels in virgin hair. Not permanently, nothing can do that, but with repeated use Tela Color Lock+ creates an environment for the hair to act, look and perform like healthy hair.

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Fiber Restore Pelusi Plex acts to buffer the oxidative residues left behind after of the hair color application meaning there is less damage during processing. And since water is the #1 color fader, Fiber Restore Pelusi Plex also helps protect color treated hair from surfactant or water stripping, significantly reduces leakage of color molecules during and after shampooing.

And to help maintain a potent Orchid Flower hue, we also recommend guests give their hair a weekly or biweekly dose of our P2 by Philip Pelusi Color Boost Conditioners in Cherrymint Bark, Violet Orchid, and/or Chocolate Wildberry to get the perfect toning effect.

They stain the hair then fades away over a several days to a week depending on the porosity of the hair. Zero-softening, P2 Color Boost is easy to use on any hair texture by adding a nickel size amount to any Philip Pelusi deep and instant conditioner supporting the guest’s hair texture and styling needs.

Check out these Purple Reign creations by these incredible Philip Pelusi Designers!