Trend Alert ~ by Nikki ~ Product Education Director
Natural Texture thankfully remains a cornerstone trend this summer season, perfect for easy natural air drying. Any wave or curl pattern works here as well as any shape or style of haircut. The trend calls for embracing and celebrating whatever the natural texture is. And for those whose texture needs a boost or to create loose waves in straight hair, grab one of today’s super popular hair wavers, along with a heat protecting groom, to help perfect or create some faux texture.
Whether hair is exposed to the heat of a hair waver or the UV Rays of the sun, hair needs protection. We recommend our P2 by Philip Pelusi Potion. This weightless groom contains eight plant derived UV protectants that help shield the scalp and hair’s color and strength. Our proprietary Philip Pelusi Matrix Blend comprised of Matricaria, Sage, Horseradish, Asafetida, Blackberry and Grape Seed as well as Fennel and Chlorophyllin/Copper Complex help protect UV Rays helping to lessen their damaging impact to the hair and scalp.
Because Chlorophyll is the pigment that gives plants and algae their green color and traps light needed for photosynthesis in plants, it makes an excellent light absorber. As a UV protectant it helps protect hair from the harmful rays of the sun that can degrade hair fabric causing loss of tensile strength and color. We formulated P2 Potion additionally with Guar Bean and USDA Certified Organic Baobab Seed Oil to help create lustrous slip helping to detangle natural texture but more importantly helps reduce frizz but with zero weight. Hair is left with volume yet remains light and airy.
P2 Potion should first be applied to clean, conditioned, damp hair and combed through with a wide tooth comb. Not only is P2 Potion an excellent detangling agent, but this application method will help more evenly distribute the product for easier styling, reduced frizz and better overall sun protection. Be sure to lightly massage onto the scalp as well. Next, using opening fingers, tousle the hair at the root area. This can work best with the head tipped upside down. Slide the fingers in like a comb, and gently shake the root area back and forth a few times. This action wakes up the natural texture after being combed smooth with product.
To style, either natural air dry or attach a cone-diffuser to your hairdryer and lift and support the waves while drying. This takes the weight off the length of the hair allowing the waves to dry in a better curl or wave formation. P2 Potion can also be applied and scrunch dried if hair is on the straighter side as it provides any texture additional sun protection.
P2 Potion is so lightweight it can be applied repeatedly while at the beach or poolside for on-going summer sun protection. Its amazing styling properties also help hair looked groomed while outdoors in the summer wind or salt air.
Check out these Natural Texture creations by these incredible Philip Pelusi Designers!
To see all Philip Pelusi Trend Alerts go to Trend Alerts (busystylist.com)
For more P2 Potion go to P2 Product Video Library (busystylist.com)