by Nikki ~ Product Education Director

Healthy looking hair never goes out of style but for Spring 2024 it’s a foundational mind shift, and surprisingly it seems both clients and stylists are on the same page from the get-go.  We’re seeing a positive shift with consumers not only willing but wanting to put the work in up front before even getting to their styling product application.

And although some of this season’s trends are worn with fantasy colors, light blonde and more, a mainstay look for Spring 2024 is Natural Brunette.  One of the most noteworthy examples of this brunette shade worn by style chameleon actress and singer Zendaya’s recent beautiful baroque bob which has that old Hollywood glam vibe.

Once considered a more traditional hue, this season brunette hair color is one of the ‘it’ trends.  Stars such as Riley Keough, Miley Cyrus and even Emma Stone, who normally dons her signature red locks, have all been wearing deep brunette hair color.

This Spring brunette hues look rich luxurious and are being worn either with warm or cool tones.  Warm brunette hair colors include chestnut, cinnamon, caramel, and mocha.  While cooler tones connote ash, hazelnut, iced coffee, and smoky brown.  Application techniques can be solid all over color or balayage and other lower maintenance colors.

For some going brunette means a full color change while others are requesting blending warmer or cooler brown tones with natural hair color.  Either way, protecting the color investment and keeping hair looking healthy is paramount to the guest being happy with their color service long term.  So, we are recommending a combination of Gluten-free Plant Proteins to strengthen with our P2 by Philip Pelusi Xtreme Daily HairRx Treatment.

Gluten Free Wheat, Corn and Soy Proteins and our exclusive Hydro Charge Pelusi Ceramide Complex, all work together in our P2 Xtreme Daily HaiRx to fill in missing, broken, or chipped cuticle and cortex layers.  The science of substantivity is at work here.  The right type plant derived protein at the right molecular size allows the very best, deepest, and long-lasting absorption of the product.  This action also helps seal in color molecules while simultaneously creating a smoother cuticle layer for luxurious shine. 

Next, we layer on top a tablespoon of the aforementioned Tela Probiotic Hair Mask and leave on 5 – 10 minutes or longer.  The Tela Probiotic Hair Mask contains Certified Organic Peppermint and Aloe to help soothe and calm scalp, perfect to meet the demands of today’s scalp-centric consumer.  The Certified Organic Aloe also weightlessly moistures the hair and scalp and works well on any texture.  The end result is greater hydrated and healthy looking and performing hair and a healthier scalp environment.

Check out these infamous Natural Brunette Volumetric Haircuts and Styles created by Philip Pelusi and his Design Team over the decades!  All photographed by Philip Pelusi.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela Modern Hair Wear education go to Tela Virtual Product Classes (busystylist.com)