by Nikki ~ Product Education Director

One could say a Space Odyssey contrasts the 1990’s for hair and ingredient trends for Fall 2024.  One reason is a big consumer trend for the love of new technologies such as AI, Alexa, Shopify, and even robots to assist in just about everything from creating a presentation in Canva, to face recognition security, to shopping online.

Consumers, even when trepidatious, feel this makes everything faster, more efficient, and smarter.  So it makes sense that today’s consumers are also demanding their hair care product and ingredient technology follow suit.

Now juxtapose this to today’s Fall 2024 hair trends, which harken back to the 1990’s.  The hair and even clothing popular today makes us think we’re living a real-life episode of Friends or channeling our inner Mia Wallace (Pulp Fiction).  At Philip Pelusi, we marry this 90’s rebirth with what we feel is our smarter hair care technology to date. “Alexa, help, I need micro bangs with Einstein’s IQ, stat!”

2024 is considered the year of the bob by many beauty blogs.  Although one could argue the 1990’s would hold this honor.  One look that we find most intriguing is the 90’s bob revival of the Blunt Bob, now coined by some as the Prada Bob.

We especially love this cut when paired with Blunt Micro Bangs, once made famous when worn in the 90’s era by super model Linda Evangelista among others.  We love this bold striking look, the sleek styling, and strong shape especially when paired with buttercream blonde hair color.  The look can be worn with or without the micro bangs but we feel this makes the chin length haircut even more eye catching.  What’s paramount to this look is healthy, shiny hair, critical to create the final look and movement of the hair. 

This is where new technology can take hair health to a whole new level.  So we have been recommending our Tela Beauty Organics by Philip Pelusi Liquid IQ Smart Bond Pro Treatment during salon visits and its companion Tela Beauty Organics by Philip Pelusi Liquid IQ Smart Bond Elixir as an at-home maintenance product. 

Tela Liquid IQ is a hair restructure marvel that skillfully transforms hair through a deep renewal process, unveiling revitalized, stronger, healthier hair.  Tela Liquid IQ reinforces the internal bond structure within the hair cortex resulting in improved strength and elasticity that is more resilient and less prone to breakage.  Hair styles more easily and lasts longer.  So you can see how Liquid IQ elevates the overall quality of the hair but also the value of the Stylist’s hair artistry.

Behind the scenes in developing these products, we discovered a unique “Gemini” Surfactant, a biosimilar ingredient relative to natural ceramides.  It uniquely creates a very fine emulsion capable of delivering not only beneficial natural lipids but also can be combined with keratins and other well-known bonding actives by chaperoning them rapidly deep within the hair shaft.  Hence, we describe this action as our Philip Pelusi Chaperone Delivery System.

In addition, the likeness of the chaperone molecule to both cosmetic lipids and polypeptides allows it to move quickly and throughout all of the major structural components of hair.  This results in chaperoning water-soluble bonding agents, restructuring polymers moisture binding agents, and color protectants throughout hair’s structure from cuticle to cortex.

We feel this is a truly revolutionary advancement in hair treatment, because for the first-time restructurizing agents are fully presented; including hair bond multipliers best delivered to cortex structures, conditioning and structural polymers reinforce damaged keratin, and conditioning and structural amino acids, polypeptides and moisture binders restructure keratin microfibrils.  Bottom line, Tela Liquid IQ dramatically improves the feel, look, and performance of hair.

We note some definite differences between the in-salon and take-home products as far as potency and fragrance.  The in-salon Tela Liquid IQ Smart Bond Pro Treatment is fragrance-free and has a heightened potency and increased concentration of about 5 times more effective than Tela Liquid IQ Smart Bond Elixir. 

This retail formulation was purposely created to maintain results in between your Guest’s in-salon Tela Liquid IQ Pro Treatments.  It differs than the pro version in that it is intentionally designed to have a consumer-friendly lower potency level.  Plus it contains the signature Tela Peppermint fragrance.  This effective ingredient is great for calming the scalp and the senses.

Uniquely, both Liquid IQ products are so easy to use.  We have found this is beyond appealing to both today’s Stylists and Guests.  You simply apply the proper amount of Tela Liquid IQ Elixir and move through onto clean, conditioned hair from root to end, do not rinse.  Next, layer on any styling products the texture requires, and begin the heat styling process which activates the ingredients.

To customize for styling the sleek look of the blunt bob with micro-bangs, apply a heat protectant product that gives the hair a super reflective shine.  We are recommending a few mists of our P2 by Philip Pelusi BrilliantHair.  A little goes a long way.  Its USDA Certified Organic Baobab Oil helps protect, hydrate and add lustrous shine.  P2 BrilliantHair is never heavy, stiff or sticky.  Hair is easily blown out smooth and hair swings and moves showing off the haircut.

P2 BrilliantHair can be applied to wet or dry hair of any texture for instant shine.  And for thicker texture blowouts, a little trick is to mist this product on your paddle or boar bristle brush.  This helps cut down styling time and tension as the brush much more easily glides through the hair.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)