by Nikki ~ Product Education Director
One big consumer trend we’re seeing today is the love of new technologies such as AI, Alexa, Shopify, and even robots to assist in just about everything from creating a presentation in Canva, to face recognition security, to shopping online. Consumers, even when trepidatious, feel this makes everything faster, more efficient, and smarter. So it makes sense that today’s consumers are also demanding their hair care product and ingredient technology follow suit.
Now juxtapose this with one of Fall 2024’s biggest hair trends, Buttercream Blondes which when paired with a sleek styled bob and micro bangs harkens back to the 1990’s. At Philip Pelusi, we marry this 90’s rebirth with what we feel is our smarter hair care technology to date.
Fall 2024’s Buttercream Blonde is a very light blonde but tonally much richer looking than a straight up double processed, violet based, cool blonde hair color. The gold undertones of a Buttercream Blonde almost spark and shimmer, reflecting and catching the light better for gleaming shine.
The look is richer and glossy and we believe looks best when blown out smooth which is a perfect match to this season’s other hair trends. To help create this bright and shiny look we are again recommending smart products to do the work once left to topical styling products. We are applying our Tela Liquid IQ Elixir topped with our Tela Beauty Organics by Philip Pelusi Color Lock+ as the dynamic duo for color protection.
The aforementioned bond rebuilding chaperon emulsions mend broken or weak spots while reducing the impact of color and chemical treatments, heat styling, and environmental stressors making each strand stronger. These long-lasting effects contribute to the overall health and longevity of the hair with sustained improvement in shine, texture, and appearance.
Tela Liquid IQ uniquely creates a weightless protective barrier around the hair cuticle, making your hair more resistant to future damage and helping shield hair from UV rays and pollution. This barrier plus the bond rebuilding emulsions improve the exterior and internal integrity of the hair after treatment. Translation, longer lasting color service results that increases the value of this investment to today’s consumer.
To the ingredient mix, we also added our the proprietary Tela Hair Matrix Blend, Restoring and Regenerating Blends infused with antioxidants, anti-irritants, and nourishing superfruits. Natural wonders such as Matricaria, Asafetida, Sage, Horseradish, Grapeseed, Blackberry, Reishi Mushroom, Horsetail, Burdock and Pomegranate serves as Antioxidants, Ultra-Violet Ray Filters, Strengthening Proteins, and Weightless Moisturizers. These help protect the scalp and hair color and strength against harmful conditions plus they help fortify hair and scalp for optimal performance.
To learn more about the amazing hair technology in Tela Liquid IQ watch this short video…
To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)
For more Tela product education go to Tela Virtual Product Classes (busystylist.com)