by Nikki ~ Product Education Director
Healthy looking hair never goes out of style but for Spring 2024 it’s a foundational mind shift, and surprisingly it seems both clients and stylists are on the same page from the get-go. We’re seeing a positive shift with consumers not only willing but wanting to put the work in up front before even getting to their styling product application.
Today is seems creating an environment for and maintaining healthy hair is getting a new level of respect including the inclination towards no-heat styling or at least making pre-heat protection a priority for this season’s natural looking and easy-care hair trends, specifically Bobs, they’re back if you haven’t heard!
We’ve seen this timeless trend referred to by many names. Whether it’s called Blunt, Choppy, Baroque, Le Petite, Mini, or Asymmetrical, all bobs are back for Spring 2024. It seems almost everyone this season is into chopping their long locks like we haven’t seen since the 90’s, such as Hailey Bieber with her sleek chic blunt bob, Halle Berry’s curly asymmetrical bob, and Zendaya’s full bouncy baroque bob.
Whether it be a big chop cutting off several inches of hair or frequent trims to maintain the look, it means most dry damaged ends will no longer exist making this is a big first step towards healthier hair. But a thriving scalp and hair environment needs to be maintained through product application much like caring for the skin on our face, it makes a big difference.
So, we are recommending to our guests a weekly application of the scalp enhancing duo. First, our Tela Beauty Organics by Philip Pelusi Probiotic Scalp Scrub with Certified Organic Sucrose and 31 Certified Organic Herbs fortified with 3 varieties of Certified Organic Camelia sensis for antioxidant effects as pre and prebiotics that offer protection to the scalp. This can be paired with its collection companion, our Tela Probiotic Hair Mask. These products can be used along with the entire Tela Beauty Organics by Philip Pelusi Life Force Collection or as add-on products to any P2 by Philip Pelusi product system.
The Tela Probiotic Scalp Scrub is a pre-shampoo treatment to help stimulate and exfoliate the scalp while depositing enhancing ingredients. USDA Certified Organic Sugar Cane Granules put the ‘scrub’ in this amazing scalp enriching product. These granules help to lift dead skin cells, dirt, and debris from the scalp and hair. They help create a cleaner, healthier scalp environment and help create a better deposit of the nutritional scalp ingredients in the product such as Milk Thistle Oil and the Tela Hair Immunity Complex containing Pre and Probiotics which are in every Tela Beauty Organics by Philip Pelusi Life Force Collection product.
The Tela Hair Immunity Complex™ is a combination of Pre and Probiotics derived from the Fermented Kelp Extract to help strengthen and hydrate the scalp and leaves hair shiny, full of body, with increased elasticity. Seaweed is also a key source of antioxidants that help fight oxidation, inflammation of the scalp, and helps protect color and strength from free radical pollutants. It is also well known that Kelp is abundant in minerals, vitamins, amino acids, and proteins. Distribute a tablespoon throughout the scalp and massage for a few minutes and rinse.
Next, cleanse the hair and rinse thoroughly, squeeze dripping moisture, then massage in the Tela Probiotic Hair Mask and leave on for 5 – 10 minutes. This adds another dose of Pre and Probiotics and serves as an anti-color fade, restorative mask that helps creates gleaming shine and color vibrancy. Hair is left full of body and feeling healthy.
The Tela Probiotic Hair Mask also contains our Patent Pending Hydro Charged Pelusi Ceramide Complex, identified as Cermide2 on the bottle label. This cosmeceutical complex, available exclusively at Philip Pelusi, is a microemulsion of plant derived ceramides that are functionally similar to hair’s natural lipids in the hair’s cuticle layer. They help reinforce intercellular adhesion in the cuticle as well as reinforcing the cuticle layer’s adhesion to hair’s cortex by replacing ceramides that are removed during routine color and chemical services. This therefore helps to bond color treated hair’s often damaged cuticle layer to the cortex, so color molecules are also sealed in below. Use the Tela Probiotic Hair Mask instead of your regular conditioner the day you use it.
To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com) For more Tela Modern Hair Wear education go to Tela Virtual Product Classes (busystylist.com)