Every superhero has its nemesis.  For Superman it was kryptonite LOL. 

For Stylists and Guests our superhero so to speak is hair color, taking our haircuts to a whole new visual level and our Guest’s look into something confidence boosting and dynamic.  One of its number one enemy is water.  Meaning out of the tap, take a shower in it, water.

Water, surprisingly, is one of the biggest color fading agents.  It’s the same when we wash our clothes!  The more they are laundered, the more the color of the fabric fades.  Side note, this is a really relatable analogy that when communicated to guests helps them understand their hair and the importance of your recommended at-home hair color maintenance program.

So how do we keep water, a necessary part of our cleansing routine, something that minimally effects hair color investments?  First, we must partner with our guests to use the proper home-care product routines and regulate how often they should be cleansing.  We can explain that when we wet our hair, this changes the physical properties of the hair so the more often we take our hair from dry to wet, the more the color molecules will slip through the broken keratin sites of the cortex and cuticle therefore making hair color look faded.  So, limiting the number of times we cleanse, plus the might products makes a huge difference. 

Next, it’s all about the product technology.  An absolute must recommendation is our unmatched, revolutionary Tela Color Lock+.  It should be used in every in-salon color formulation and will help limit color fadage from the start.  Then in addition, having the guest put 1 – 2 pumps of Tela Color Lock+ into their regular conditioning routine.  It can mixed right in their texture-oriented Philip Pelusi conditioner, applied to the hair and scalp, leave on a few minutes or longer for a treatment while in the shower, then rinse.  To learn more about this dynamic product watch this groovy 3-minute video…

In addition, we recommend all of our hair color Guests use one of our many ultra-color-protecting texture-oriented Philip Pelusi shampoos.  Plus alternating with our P2 by Philip Pelusi Clenz Crème No Suds Cleansing Conditioner, will make a huge difference.  Their revolutionary ingredients, zero water and zero sulfate formulas all help guard against color from fading.  To learn more about all Philip Pelusi Shampoos click on (insert P2 Video library link).  And for a deep dive into P2 Clenz Crème watch this cool 2-minute video…

The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge.  To see all Chic Geeks, go to…  Chic Geek (busystylist.com)