by Nikki B ~ Product Education Director
Burgers at Philip Pelusi? No, not really but you’ve probably heard of Burger King’s “Impossible Burger”, Nestle’s “Awesome Burger” and Dunkin’s “Beyond Meat Breakfast Sandwich” all touting the benefits of these vegan or vegetarian plant-based protein sourced foods.
We are not far off the mark in some respects with the amazing plant-based protein source of our USDA Certified Organic Quinoa found throughout Philip’s Tela Beauty Organics products. But please don’t eat it, we’re talking about its incredible benefits to the hair and scalp!
Quinoa has an interesting history. Known as the ‘Sacred Mother Grain’, it’s been written that “the origins of quinoa date back 3,000 to 4,000 years, when it was first used for consumption in the Andean region of Bolivia, Peru and Columbia” and that “Incan armies survived on while on long marches”. Its also been written that “quinoa was proposed by NASA to be an ideal food for long duration space flights”.
So, what makes our quinoa so incredibly beneficial and strengthening to the hair? Our quinoa ingredient is a USDA Certified Organic Quinoa and is considered a complete protein meaning it contains all 8 essential amino acids; isoleucine, leucine, lysine, phenylalanine, tyrosine, cysteine, methionine, threonine, histidine, tryptophan and valine. This means Philip’s quinoa protein helps to create stronger, more resilient hair with brilliant shine, reduced frizz and heat protection. Hair feels lux and silky smooth.
Philip’s USDA Certified Organic Quinoa is a gluten-free protein and has proven substantivity to the hair, meaning its molecular size has been perfected through Microemulsion Technology for the very deepest and long-lasting penetration for powerful protection and reparative effects to the hair.
And Philip also chooses the very best quality USDA Certified Organic Quinoa Oil, meaning cold-pressed, expressed from quinoa seeds to hydrate the hair and scalp. Cold pressed is a manufacturing process that allows the ingredient to retain all its nutrition value during manufacturing. This is true of any cold pressed oil even oils we cook with such as Extra Virgin Olive Oil. Just check the label to see if it’s a cold pressed version.
The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge. To see all Chic Geeks, go to… Chic Geek (busystylist.com)