Today’s marketplace demands the very best ingredients in a product but of equal importance, what’s not in a product.  Today’s consumer will sometimes not purchase a product based on ingredients they perceive to be bad.  This is certainly true of food, with Subway, Panera, Dunkin Donuts, Kraft and countless other companies touting their removal of chemical or artificial ingredients and colors from the food products.  Other companies, such as various fresh food delivery services, market not only how delicious the food is but also their “clean, fresh, organic” ingredients.  Philip Pelusi, as always, was way ahead of the curve on this in creating hair care products.  The P2 by Philip Pelusi Ultimate products are Sulfate Free, Paraben Free, BPA Free, Synthetic Dye and Fragrance Free, Salt Free, GMO Free, Triclosan Free, Gluten Free (finishing throughout 2018/2019), Silicone Free (with Polish and Brilliant containing only a small amount of a completely shampoo soluble no-build-up silicone) and contain an Allergen Free Fragrance.  Philip’s products are also Ozone Safe with No Animal Testing, with Tela Beauty Organics holding all these “frees” plus a 75% – 100% USDA Organic ingredient content.  “Free” never felt so good!