The Chic Geek – Proteins Part 3

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When Philip creates a great hair care product, first he goes shopping for ingredients.  Every day Philip is constantly researching and sourcing the finest grade, most cutting-edge proteins, and other ingredients, from around the world.  He believes when shopping for ingredients, you get what pay for.  And just like shopping for food ingredients, there are various levels of quality when it comes to purchasing hair care ingredients.  Philip has a 100% commitment to quality at all cost and only purchases the very best.  Specifically, Philip only works with the very best plant-based ingredients.  He does not use any animal derived protein sources, not only because of the demands of today’s marketplace, but also because he finds plant sources for protein simply work better in the hair.  Philip and his team of chemists, work with the scientific principle of substantivity, meaning when you choose the right type of protein and make it the correct molecular size, it will naturally cling to a damaged keratin site in the hair.  Next, we’ll explore that highly advanced scientific technology Philip uses to perfect his ingredients and formulas!  Stay tuned!