Besides mastering color formulation and application techniques, keeping color molecules holding longer is the biggest challenge for stylists and guests alike.  First, we must partner with our guests to use the proper home-care product routines and regulate how often they should be cleansing.  Water, surprisingly, is the number-one color fading agent.  It’s the same when we wash our clothes!  The more they are laundered, the more the color of the fabric fades.  When we wet our hair, this changes the physical properties of the hair so the more often we take our hair from dry to wet, the more the color molecules will slip through the broken keratin sites of the cortex and cuticle therefore making hair color look faded.  So, limiting the number of times we cleanse, and most importantly using our new revolutionary Tela Color Lock+ in every color formulation, will help limit color fadage.  In addition, recommending one of our many ultra-color-protecting traditional shampoos plus alternating with our P2 Clenz Crème No Suds Cleansing Conditioner, will make a huge difference.  Their revolutionary ingredients, zero water and zero sulfate formulas all help guard against color from fading.