The Chic Geek on Substantivity

Posted on Posted in Chic Geek

Wonder why Philip’s products have such a dramatic, long-lasting, rejuvenating effect?  It’s because Philips products are literally scientific marvels based on something called Substantivity; the scientific fact that when the right type and size protein is applied to the hair they are attracted to one another and cling to each other just like a magnet does to a refrigerator.  Philip chooses the finest quality plant proteins, then makes them the perfect molecular size thru Micro Emulsion Technology for the best, deepest and longest lasting penetration even into the smallest broken keratin sites.  Hair’s condition is greatly improved so it responds better, is more resistant to damage, shine and strength are improved as well as greatly reduced color fadage.  Similar to any great fitness program or a multi-vitamin, these results need to be maintained with consistent use of your “stylist prescribed” Philip Pelusi product system.  If not, just like failing to do ab-crunches, your hair will eventually revert to where it was.  So be “A Cut Above The Rest” and educate your guests about the science behind Philip’s products!