Trend Alert ~ Sun Kissed Tips ~ by Nikki ~ Product Education Director

To give summer haircuts a beachy look, we like this season’s low maintenance and low commitment hair color trend Sun Kissed Tips to help create that vibe.  Soft lighter streaks frame the face and are placed strategically at the ends of the hair to give the appearance of a week at the beach but without the harsh damage of the sun.  This color style is relaxed and works no matter the texture.  Plus, this Sun Kissed color trend can last through the summer and doesn’t require any serious upkeep, something today’s consumer really likes.  Then when they are ready to make a Fall seasonal hair color transition, we’re there.

To help keep summer hair color from fading, we recommend our Tela Beauty Organics by Philip Pelusi Color Lock+ along with a full Philip Pelusi Haircare product system.  We apply our Tela Beauty Organics Color Lock+ to the hair both in the actual color formula for the service but also as part of the guests at home regular conditioning regimen for added color investment protection.

This product is so important all year-round but its incredible sun protection abilities make it absolutely essential in the summer.  Tela Beauty Organics Color Lock+ contains a deep penetrating, substantive Sunflower Seed Extract to help provide superior UV protection.  Sunflower Seed Extract is 3 times more effective against UV radiation helping protect color and strength and improving color-loss protection during shampooing by 38%.  Plus has a strong antioxidant function against free radicals that degrade hair strength and color.

Tela Beauty Organics Color Lock+ also contains a Coconut-Derived Microemulsion that is an optimized blend of coconut-derived emulsifiers that enhance penetration of the UV protective agents, providing the Cystine and Tryptophan present in hair’s keratin by creating a protective shield on the cuticle surface, and sealing in the hair color and protecting its strength.  It provides complete Tryptophan protection, reduces frizz even in high humidity and provides a 37% improvement in moisture content.  The Coconut Protein Micro-emulsion also scores high on flexabrasion strength test meaning hair is more resilient to breakage resulting in healthier, stronger, shinier, more manageable hair and unsurpassed color protection.

Tela Beauty Organics Color Lock+ works in a totally unique way with another key ingredient, our proprietary Fiber Restore Pelusi Plex.  It helps strengthens hair’s internal structure up to 3x’s more than that of untreated hair.  Its small molecular structure is designed to penetrate deeply into the cortex creating new bonds that help strengthen hair fiber similar to the levels in virgin hair.  Not permanently, nothing can do that, but with repeated use Tela Color Lock+ creates an environment for the hair to act, look and perform like healthy hair.

Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since water is the #1 color fader.  Fiber Restore Pelusi Plex significantly reduces leakage of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair.  This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.

We also added our Tela Enhancing Blend containing Sophora Flavenscens (Ku SHEN), Ganoderma Lucidium (Reishi Mushroom) Lycarum Barbarum (Wolfberry), and Rehmannia Glutinosa (Chinese Foxglove).  Our proprietary blend provides superior color protection benefits and helps protect hair fabric from free radical pollutant and sun damage.

Check out these Sun Kissed Tips creations by these incredible Philip Pelusi Designers!

To see all Philip Pelusi Trend Alerts go to Trend Alerts (busystylist.com)

For more Tela Color Lock+ education go to NEW Tela Product Library (busystylist.com)