by Nikki ~ Product Education Director

Stunning blonde bobs, innovation, and value rule Spring 2025 trends!  It seems like guests are ready for more this Spring season, more of everything.  More value for their dollar, more ingredient innovation, more panache in their look, and they are even up for more styling to achieve it too.  We are up for the task at Philip Pelusi with several hopeful predictions for Spring 2025.

We are seeing today’s savvy consumer looking for high quality, transformative ingredients and products.  And even if they prefer to streamline their purchasing, they are not swayed by price as long as they get an incredible product with great results.  But products and services must deliver, period.

We are also feeling that ‘back to business’ attitude when it comes to our guests’ attitude toward recreated current trends for their own look.  Despite the last several years where style took a backseat, today’s guests are getting their style on craving customized blonde hued precision bobs with all the face framing bling they can get.

Put the playful 1990’s updos worn by Reese Witherspoon, Drew Barrymore, and Gwen Stephani into a time machine and viola’ we’ve got this eclectic hair crafting trend for this Spring, Face Framing Accents.  This look includes 90’s-esque “money” pieces framing left and right sides of face combined with a center part and a 90’s inspired spiked updo. 

Or playful pieces from the hairline sculpted directly onto the face, into whimsical shapes such as spirals and curls.  Or any style bangs from long fringy to short micro bangs.  It’s all about adorning or framing the face.

So some products are in order to sculpt and shape these face framing accents.  If a slick but firm look is desired, we are recommending an ultra-firm gel such as our unique P2 by Philip Pelusi Hard Stuff Crystal Gloss and Groom, 7 times stronger than gels on the market. 

Much of this excellent hold results from its Calcium and Magnesium content in a delivery system in which these usually insoluble ions are solubilized via fermentation in the presence of Brewer’s Yeast, thereby creating a firm hold that requires less fixative polymer and results in less cosmetic weight on the hair. 

P2 Hard Stuff can be used for any crisp finish face framing accent whether those details are styled with wet or dry hair.  And the bonus is its incredible Lemon Grass fragrance.

If a more flexible hold is desired, we’re reaching for our newly reformulated P2 by Philip Pelusi Honey Molding Beeswax.  This formulation is now Silicone Free and Vegan, containing the technological wonders, Synthetic Beeswax, Milk Thistle Ester, and fortified with the Levan-based Prebiotic Vegan Honey substitute which actually surpasses the moisturization and heat protection benefits of our original P2 Honey formula.

Synthetic Beeswax, an alternative to natural beeswax, interestingly cannot be classified as “Vegan” as this terminology primarily pertains to food.  But bottom line, we are thrilled with its performance on the hair and our Stylists and guests agree.  P2 Honey maintains the silky smooth texture of natural honey but without the stickiness.  But this updated P2 Honey formula does not contain any actual honey but instead several Natural Sugars, one a prebiotic polysaccharide obtained from sugar cane.  These natural sugars mimic the benefits of honey increasing moisture retention, heat styling protection and creating shine.

Milk Thistle Seed Oil in its Ethyl Ester form contains lubricious and hydrating triglycerides that help provide a silky soft feel to the hair as well as weightless heat protection.  Plus, this Milk Thistle Oil derivative has antioxidative properties to help prevent color fadage, and when combined with our Hydro Charged Pelusi Ceramide Complex (Ceramide II) forms a delivery system to penetrates past hair’s cuticle layer, amplifying benefits as mentioned above.  We also added our signature White Tea and Thyme Fragrance to give this updated P2 Honey a light and lovely scent.

The change from “silicones” in P2 Honey to non-silicone alternates allows us to maximize its content and activity in a way not achievable with silicone bases.  All of these ingredients provide even better hydration, heat protection, and style ability to the hair.  And they give the product a much easier to work with smoother, creamier, and lighter texture while still delivering all the styling benefits P2 Honey loyal customers have come to know and love. 

P2 Honey can be used on damp or dry hair, working slowly with fingertip amounts of the product to twist, scrunch, and piece out hair.  P2 Honey is a shapeshifter in that hair can be styled and restyled over and over again perfect for this Face Framing Accent trend. To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)