• 

• 

Hello Everyone,

We are making a dramatic change to the Philip Pelusi Referral Program. This will be a great opportunity for us to really stimulate New Referrals within the company. This program worked with incredible success when opening the New Block/Northway Salon location. It is still working great for them as of today. We have decided to role it out across all salons.

Here is how the program works:

• The Referring (existing) Guest gets a $25 Credit to their account for each New Guest they refer who receives a service in our salon
• New Guests receives 20% off their first visit

New Referral Program Instructions:

• Card must be given to Salon Staff by New Guest at their first Visit.
• Cards need to be returned to office with paperwork.
• All Referrals will be checked for authenticity.
• We are not to prompt a New Guests about being Referred by an Existing Guest. These need to be legitimate Referred Guests.
• We have changed the procedure so that when you mark the Referring Guest in the New Guest’s file, the Referring Guest will automatically receive $25 in credit for use on a future visit.
• When that Referring Guest comes in, we need to “Thank” them for sending us a New Guest and let them know they will receive $25 off today’s visit.
• We also want to let them know they can continue to receive these $25 credits anytime they refer additional Guests in the future that are serviced in our salon.

I hope you view this tool as another way to help you build your Guest following.

As always, if you have any questions please don’t hesitate to reach out to me.

John