The Chic Geek by Nikki B. ~ Product Education Director

Ever have a guest whose hair is dry, brittle, and damaged?  Yes, course!  We all have.  More than likely they are not aware of how bad off their hair is and have no idea how to turn this damage around.  This seemingly negative starting point is actually a great opportunity to build trust with the guest, create an opportunity to educate products and give the guest a beautiful style!

Philip often says “Hair is the most important fabric we wear.  We wear our hair every day!”  There is so much to this statement but in relation condition we can use this as a teachable moment for the guest.  Try this simple analogy…  Guests are often aware of clothing fabric and especially what older vs newer fabrics can look like.  So, using the following comparison might help guests understand their own hair condition.

Just like a new item of clothing such as a dress shirt or a pair of jeans, the fabric is new, undamaged and looks perfect.  But as we wear those jeans repeatedly and depending on what elements we expose those jeans will greatly affect how they look.  Do we wear those jeans just for special occasions or every day? Do we cleanse them gently and airdry them or do we throw them in the washing machine on the hot setting with any old detergent making that fabric break down over time?

How we treat our clothing fabrics is just like how we treat our hair, the more damaging elements they face the worse the condition.  Most guests understandably have no idea how what products they put on their hair and how they treat it dramatically affects its condition.  This is a perfect platform to then education our guests on what products to use and how to apply them.  And we have our entire service time with each guest to do just that!

The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge.  To see all Chic Geeks go to… The Chic Geek – Busy Stylist