by Nikki B. ~ Product Education Director

One of the many reasons Philip Pelusi started creating hair products was his dissatisfaction with the choices of products on the marketplace.  As a curly hair individual himself and stylist of all textures, he didn’t feel the products on the market met the texture needs of his coarse, curly or wavy clientele.  He wanted to create smooth lustrous locks for clients desiring a smooth blowout look.  So, he invented P2 by Philip Pelusi Soft Wax many moons ago.

Philip created his first version of P2 Soft Wax in the 1970’s, light years ahead of its time.  He has updated this formula several times over the decades to meet his up-to-the-minute technology credo.  Also, around this same time in the 70’s, hair-drying equipment was moving away from the old-school hooded dryer to a new and wonderous way to dry your hair, the blow-dryer!  So, Philip wanted to marry these two concepts, a guest using this newly invented blow-dryer along with a brush to style their hair with a revolutionary hair product to create the smooth texture while providing superior heat protection.

So, enter the sleek science of P2 Soft Wax!  Why science, you ask?  Because P2 Soft Wax uses revolutionary ingredients along with the science of altering the physical properties of the hair to create soft, silky hair fabric.  But how?  Two of the key ingredients in this creamy conditioning balm are Hyaluronic Acid and Emulsifying Wax USP and wow do these two ingredients create a powerful combo for smooth hydrated hair.

Hyaluronic Acid is a powerhouse skincare humectant with Philip being the first in the hair industry to use this in haircare products.  It is deposited into the hair fiber replenishing moisture lost through chemicals, color, heat styling and longer, and by default, older hair.  This added moisture makes hair look and feel lustrous and perform better as well as provides heat protection.  Next, he added Emulsifying Wax USP, a shampoo soluble, no buildup heat protector and cuticle smoother.  USP meaning it is a top-shelf pharmaceutical grade level ingredient, the absolute best in its class. 

Stay tuned!  Next, in Part II, we’ll look at how the whole P2 Soft Wax process comes together, how these incredible ingredients work hand in hand with altering the physical properties of the hair during styling!