The Chic Geek by Nikki B. ~ Product Education Director

What does the guest think shampoo is for?  TV commercials, social media and of course the mere suds in their hair understandably make the guest think shampoo is just for cleansing the hair!  But this narrow vision of shampoo, specifically Philip Pelusi shampoos, also creates a narrow or lesser value for those products.  Perhaps in their minds, spending approximately $30 for shampoo to just clean their hair just doesn’t seem worth it.

So how do we broaden their view?  We make shampooing the guest come to life by verbally and tangibly explaining the real value of these products.  We educate the guest about what problems the shampoo and conditioner will help solve and the benefits they have on their hair.  Afterall, we are not selling suds, a.k.a. liquid dish soap or laundry detergent!

Bring the guest into the product.  When the guest is being shampooed their eyes are pointed at the ceiling and cannot see or feel the product or even see any results such as with styling products which are instant gratification!  Show and tell the guest what you are using and why.  Explain that the shampoo you are recommending (and applying) of course gently cleanses their hair and scalp, but these products really are the first “styling” product used on the hair.

Shampoo and conditioner, improve the texture, help protect from color fading, add conditioning elements and literally prepare the hair fabric.  Let them know that the shampoo and conditioner they use will either set them up for styling success or they won’t.  It is all part of the plan and the process to get the style they want!

It’s a simple equation… Volumetric Haircut + Services + Products + Styling Lesson = the guest’s desired style!  And YOU the Philip Pelusi Designer make it happen!

The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge.  To see all Chic Geeks go to… The Chic Geek – Busy Stylist

The Chic Geek by Nikki ~ Product Education Director

Have you ever had a guest bring in a photo of a hairstyle that simply does not match up with their own hair texture?  Yes, of course!  We all have.  But this seemingly negative starting point is actually a great opportunity to build trust with the guest, educate products, and give the guest a beautiful style!

Philip often says “Hair is the most important fabric we wear.  We wear our hair every day!”  There is so much to this statement but in relation texture we can use this as a teachable moment for the guest.  Guests are at times not aware of how their hair density and texture effects the outcome of their style.  They are also often unaware of how products, including shampoo, conditioner, and styling products, along with the guidance of their Philip Pelusi Designer, can augment or enhance their texture to get the style they want.

Try this simple analogy…  Guests are often aware of clothing fabrics so using the following comparisons may help guests understand their own texture.  Fine hair is often akin to silk, Medium textures to cotton, and Coarser hair types to denim.  For example, a guest with fine silky limp hair might then understand if they apply P2 Increase Smart Styling Treatment, it will give them more structure and volume.

While coarse bulky denim-like hair can be made to feel silky and softer when cleansed and conditioned with P2 MoistureSheen and styled with P2 Potion for example, thus making the hair look and perform much better. These are not negative connotations just simply another tool to help guests understand where their hair is now and how they can achieve where they want their hairstyle to go!

The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge. 

To see all Chic Geeks go to… The Chic Geek – Busy Stylist