by Nikki ~ Product Education Director

Men’s hairstyling trends have exploded over the last decade, with our male clientele equal in interest to project a certain look or personal vibe through their haircut or color.  Business norms have changed so gents can still be considered professional looking while wearing facial hair and even more creative cuts and colors.  But looking groomed is the key here, so this Textured Crop trend will continue to grow in 2025.

The look is stylish, yet neat and groomed.  The top has more length, while the sides are shorter but not tapered close to the scalp and everything is blended from the bottom of the back hairline to the front hairline. 

And the top is textured so when paired with the right styling groom, the client is able to style their hair easily while still hitting the mark of a groomed textured look.  And this is something very important to our male clientele.

For creating the Textured Crop, we recommend two products from our Tela Beauty Organics by Philip Pelusi Modern Hair Wear Collection.  Choose one or the other depending on which finish preferred on the hair.  Not only will these products create a modern piecey textured look but they also enhance the scalp and hair with their cutting-edge ingredients.

The Tela Modern Hair Wear Collection,The New Textile for Hair™, provides a modern feel and approach to styling and wearing hair, almost melting into hair creating a new textile.  Tela Play Freeform Wax is a thick crème formula that controls like a wax yet is totally moveable. 

Tela Taffy Pomade Gel isa medium density pomade-like formula with light moveable hold.  Both can be applied to wet or dry hair for freeform piecing, grooming and finger styling with zero buildup.

They contain the Tela Hair Immunity Complex of Probiotics and Fermented Kelp Extract to help improve scalp and hair condition. 

The Tela Hair Immunity Complex™ is a combination of Pre and Probiotics derived from Fermented Kelp Extract, well known to be abundant in the essential minerals, vitamins and amino acids that help strengthen and hydrate the scalp and hair leaving it shiny, full of body, with increased elasticity.

Additionally, Kelp is also a key source of antioxidants that help fight oxidation, inflammation of the scalp, and helps protect color and strength from free radical pollutants.

Tela Modern Hair Wear also features Organic Hydrolyzed Quinoa Protein and the Hydro Charged Pelusi Ceramide Complex help strengthen, create shine, increase body, and help preserve color. 

Plus, USDA Certified Organic Peppermint, Milk Thistle, Honey, Aloe, and Lavender for hydration and weightless heat protection.  And lastly, the Tela USDA Certified 35 Organic Ingredient Base Blend and Tela Tea Blend of White, Green and Oolong Tea.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

by Nikki ~ Product Education Director

Hairstyles go Vogue while Ingredients go Rogue for 2025!  And styling is making a comeback for 2025. 

Over the last several years we have been slowly moving away from the “at home” looks of the pandemic and now, it seems, even past the extremely low maintenance looks that followed.  And although airdrying and a minimalistic styling ethos still has its place, trends for 2025 involve a little more effort.  And happily, clients seem willing to step up their styling game.

And along with this mentality, styling product use gets a boost in popularity for 2025 too.  Consumer demand is still up for earth safe formulations as well as scalp and hair treatment ingredients in just about every product applied. 

But also the mindset to purposefully apply a product to achieve a specific styling result has returned to the trend scene in full force.  So we welcome the challenge to help our clients achieve their luxuriant brunette hues along with 2 going-strong haircutting trends that are reaching next-level status for 2025.

It seems all of Hollywood is a getting a bob haircut with Jessica Biel, Joey King, Katy Perry, Kim Kardashian, Elle Fanning, Sydney Sweeney, Penelope Cruz, Jennifer Lopez, Rita Ora, Ayo Edebiri, Julianne Hough and Lilly Collins all sporting this new, yet classic, hairdo.  So, is it any wonder this trend is still going strong for 2025.

This year’s bob haircuts should look weightless and bouncy with high shine.  Additionally their lengths can vary but the most popular and jaw dropping is a chin length bob with a center part.  So interestingly, the love for side parts over the last few years is definitely shifting. 

Hair is styled with a slight bend or wave or its styled smooth and sleek.  And although this trend is called an Effortless Bob, some styling effort is most definitely required.

Certainly if you have a naturally smoother hair fabric, then your texture might already be bob friendly.  But for most, texture needs an assist.  So we are recommending a versatile heat protecting, hair smoothing groom that depending on what product it is mixed with it can either produce greater or less volume.

Our P2 by Philip Pelusi Soft Wax is our styling cornerstone product for today’s bob hairstyles.  What’s so unique about it is that it contains Hyaluronic Acid, normally found in hydrating skin care products.  This now well touted ingredient is something we have been adding to our hair care formulas going back to the 1970’s!

Hyaluronic Acid is also one of the most effective moisture binding heat protectants especially when paired with Polyquaternium-24 it becomes a Biopolymer Complex in our P2 Soft Wax that binds Hyaluronic acid to the damaged hair shaft, providing long lasting moisturization. 

Heat activated during styling or drying, this product “melts” onto the hair fabric smoothing the cuticle as it is sealed with the brush during styling producing silky shiny, heat protected hair.

But P2 Soft Wax is also a hair styling shape shifter when mixed with our P2 by Philip Pelusi Smart Styling Treatment Increase for more volume or P2 by Philip Pelusi Smart Styling Treatment Decrease for less volume.  What’s so unique about these products is their ability to dramatically change the way hair performs without adding any weight to the hair at all. 

They are called P2 Smart Styling Treatments because their unique microemulsions penetrate into the hair structure to either weightlessly increase or decrease volume from inside the hair strand instead of an additional product layered onto the outside.

So, our bob requesting clients get smoothness and heat protection from the P2 Soft Wax but also help with texture augmentation along with strength, hydration, and color protecting treatment ingredients with either the P2 Increase or P2 Decrease depending on the desired result.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more P2 product education go to https://www.busystylist.com/new-p2-product-library/

by Nikki ~ Product Education Director

Hairstyles go Vogue while Ingredients go Rogue for 2025!  And styling is making a comeback for 2025.  Over the last several years we have been slowly moving away from the “at home” looks of the pandemic and now, it seems, even past the extremely low maintenance looks that followed.  And although airdrying and a minimalistic styling ethos still has its place, trends for 2025 involve a little more effort.  And happily, clients seem willing to step up their styling game.

And along with this mentality, styling product use gets a boost in popularity for 2025 too.  Consumer demand is still up for earth safe formulations as well as scalp and hair treatment ingredients in just about every product applied.  But also the mindset to purposefully apply a product to achieve a specific styling result has returned to the trend scene in full force.  So we welcome the challenge to help our clients achieve their luxuriant brunette hues along with 2 going-strong haircutting trends that are reaching next-level status for 2025.

We’ve gone through years of blondes or fantasy colors taking the forefront in hair trends.  And most certainly these continue to be strongly relevant for 2025.  But the more predominant hair color trend for this year is Expensive Brunette hair color.  This moniker simply reflects the rich warm earthy tones of this trend along with the hair color’s healthy appearance of depth and shine.

There have been many notable transformations to this hue namely model Kaia Gerber transitioning from light honey highlighted hair to donning a new look of deep, rich chocolate glaze hair color.  Also Canadian actress Shay Mitchell recently went from the still popular copper hair color trend to a deep, lush brunette hue.

Expensive Brunettes open a wide variety of popular applications from solid all over hair color with depth and shine to deep caramel highlights or balayage techniques depending on the desired look.  But no matter the technique, this trend requires lustrous high-quality looking hair fabric.  For our clients a little magic is required, specifically our Tela Beauty Organics by Philip Pelusi Magic Hair Transformer.

We expanded the name of this product to a well-fitting descriptor of Tela Beauty Organics Magic Hair Transformer, Exquisite Hair Texture Fabric Rejuvenator because it virtually transforms the hair into something truly magical.  Key ingredient Pongamia Glabra (Karanja) Seed Oil plays a big role in creating this result.  It is derived from the seeds of the Millettia Pinnata tree, native to South and Southeast Asia, it contains 9 fatty acids that nourish, moisturize, and act as antiaging, slip, and heat protection agents. 

Pongamia Glabra Seed Oil been used in Ayurvedic medicine to calm and heal skin issues, so it helps the scalp as well.  And Pongamia Glabra Seed Oil adds shine, UV protection, plus has natural antimicrobial, soothing, and antioxidant benefits thus helping to protect hair’s strength and hair color from fading.

And as always, we also looked to science in creating this hair transforming wonder to significantly improve the internal structure of the hair.  We added the patented chemistry of Hydroxypropyl Gluconamide to Tela Magic.  This natural origin bond multiplier strengthens damaged hair fiber three times more than untreated hair.  As we know, damaged hair has compromised or broken Disulfide as well as broken Hydrogen Bonds and other linkages. 

Penetrating deep into the cortex to create new hydrogen and ionic bonds, Hydroxypropyl Gluconamide rejuvenates both damaged beta-keratin as well as strengthens undamaged alpha keratin, resulting in greater overall breakage resistance.  Another great side benefit of this incredible ingredient is that it has a good sustainability footprint.

And lastly, for our Expensive Brunette hair color clients, we also are recommending a color enhancing conditioner with our P2 by Philip Pelusi Color Boost in Chocolate Wildberry.  This warm toned deep brunette shade can be mixed with any in-shower conditioner or straight onto the hair depending on the intensity of the effect you are looking for.  And the longer you leave it on, the deeper the stain on the hair.  P2 Color Boost doesn’t take the place of hair color but when applied to similarly hued color treated hair or natural hair color, it gives a boost of warm brunette color enhancement.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)

by Nikki ~ Product Education Director

Think Cherry Coke, Dr Pepper or better yet, Chocolate Covered Cherries the name of the now trending hair color hue!  Rich deep brunette with a splash of crimson neutral to cool red.  Sure Singer Dua Lipa put this burgundy trend on the map, but it has spread in popularity far and wide due to its incredible versatility.  This hue looks great on just about any skin tone under the care of a trained professional colorist who can skew the red tone warmer or cooler depending on the guest’s eye and skin color.

Because reds are among the most fade-prone of hair colors, and for our clients to get the most longevity out of this bold, robust red, we recommend an ultra-color protecting approach to both the hair color application and the at home care routine. 

We accomplish this with the addition of our groundbreaking Tela Beauty Organics by Philip Pelusi Color Lock+ to the actual color formula for the service and also as part of the guests at home regular conditioning regimen for dynamic color investment protection.

Aside from UV protection, another key ingredient in Tela Beauty Organics Color Lock+ is Reishi Mushroom.  It helps prevent oxidative damage during the color service, then penetrates deeply into the hair shaft to ward off damaging pollutants following treatment, going further to strengthen not only hair but also to support scalp strength.  

An additional benefit is Reishi Mushroom’s anti-inflammatory properties that help soothe the scalp and help prevent inflammation that can weaken hair growth.  An anti-aging effect that leaves hair looking and feeling lustrous and healthy.

The Reishi Mushroom, also known as The Mushroom of Immortality, is an Adaptogenic Mushroom known as the most famous of all Asian medicinal mushrooms touted for its unprecedented therapeutic and topical benefits including immune strengthening, mental health support, improved sleep, and even an agent against cancer, just to name a few. 

As an adaptogen, it combines with other actives, using its moisturizing and antioxidant properties to reduce stress, both internally and from environmental factors such as pollution and sunlight.  Reishi Mushroom has world-renowned anti-oxidative benefits and is marketed today in the form of teas, tinctures, and supplements as well as being beneficial in topical products.

Through our research and development, we at Philip Pelusi saw the unmatched benefits this hero ingredient brings in terms of what it would do for the health appearance of the hair and scalp.  So, we harnessed the Reishi Mushroom’s incredible antioxidant powers to help take hair color protection to an unparalleled level as well as protecting the scalp.  And we threaded this immortal mushroom throughout the entire Tela Beauty Organics by Philip Pelusi product collection to glean its benefits with every product application. 

Additionally, Tela Beauty Organics Color Lock+ contains another unique ingredient, our proprietary Fiber Restore Pelusi Plex.  This blend helps strengthens hair’s internal structure up to 3x’s more than that of untreated hair. 

Its small molecular structure, designed to penetrate deeply into the cortex, creates new bonds that help strengthen hair fiber similar to the levels in virgin hair.  Not permanently, nothing can do that, but with repeated use Tela Color Lock+ it creates an environment for the hair to act, look and perform like healthy hair.

Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since routine cleansing is the #1 color fader.  Fiber Restore Pelusi Plex significantly reduces loss of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair.  This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.

Lastly, we prescribe each Chocolate Covered Cherry hair color guest a full system of color protecting Philip Pelusi haircare along with our P2 by Philip Pelusi Color Boost in Cherrymint Bark.  Add a few drops of this in with your at-home application of Tela Color Lock+.  The more frequently you use it and the longer you leave it on, the more intense the ruby red hue.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)

by Nikki ~ Product Education Director

The new sought after hair color is Rich Espresso.  This trend ranges from a warm deep chocolate hue to an almost blue-black looking hair color.  And it’s versatile, looking great on warm and cool tones skin tones and eye colors.  Check out this super chic makeover of model Kaia Gerber from a caramel cappuccino lighter brunette to today’s rich espresso color.  Simply stunning!

But keeping this intense dark chocolate hue can present a problem if not cared for with the proper haircare products.  So, for at-home maintenance use the super color protecting shampoo and conditioner; P2 by Philip Pelusi Fade de Phy Shampoo and Fade de Phy Conditioner.  This duo’s color sealing Willow Bark helps protect from color fadage in between touch ups. 

For additional color protection, we also highly recommend applying the in-shower hair strengthener P2 DailyHaiRx Xtreme Hair Repair after every shampoo.  Color molecules can easily escape whenever hair is exposed to water and heat styling.  P2 Xtreme contains a natural plant protein micro-emulsion to help lock in the color molecules deep inside the hair strand as well as help repair damage.

We also recommend skipping tradition shampooing a couple of times a week with a no-suds cleansing product.  Our P2 Clenz Crème No Sudsing Cleansing Conditioner gently cleanses with Philip’s exclusive Sugar Cane Cleanse micro-emulsion while never leaving hair in a too-clean state to help preserve color.  P2 Clenz Crème is specially formulated with Philip’s new proprietary Pelusi Bio Polymer Complex containing Organic Baobab Seed Protein and Organic Baobab Seed Oil to help improve hair’s condition and texture.

And to help maintain this midnight hue, we recommend our P2 Color Boost Conditioner in Chocolate Wildberry, Philip’s deposit-only color conditioner.  For the deepest deposit and intensity of pigment, apply to freshly shampooed hair, just after a few mists of P2 DailyHaiRx Xtreme Hair Repair, and then top it off with the P2 Fade de Phy Conditioner. 

Don a plastic cap, leave on while showering then rinse thoroughly.  You can also squeeze a small amount of the P2 Chocolate Wildberry into your styling groom and blow-dry it into the hair as well for extra intensity.  But either way, be sure to cleanse your hands immediately following application to prevent hands from retaining the pigment as well.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts

To get more P2 by Philip Pelusi product education go to P2 Product Video Library

by Nikki ~ Product Education Director

Cinnamon, rust, copper, and scarlet.  The Fiery Red Brown Hair Color trend is rich and lush, a luminous look.  No traditional highlighting, just a rush of red toned color gleaming with shine and a healthy feel and appearance.  Techniques can include Ombre’, Chunky Highlights, Balayage or all over color.  But the key to this look is color retention, beautiful shine, and a healthy hair fabric and scalp.

We believe our P2 by Philip Pelusi Age de Phy Shampoo and Age de Phy Conditioner to be the perfect fit.  The cornerstone ingredient in these formulas is our Patent Pending, Hydro Charged Pelusi Ceramide Complex.  This cosmeceutical breakthrough, available exclusively at Philip Pelusi, is a plant derived micro emulsion that mimics ceramides in the cuticle layer of the hair. 

It reinforces the cuticle layer’s adhesion to the cortex by replacing missing ceramides helping to seal the cuticle layer to the cortex and color molecules below.  This also helps create a smooth exterior surface of the hair creating lots of shine as well.

We also recommend applying our in-shower hair strengthener P2 DailyHaiRx Xtreme Hair Repair after every shampoo.  Its plant protein microemulsion helps lock in the color molecules as well as helps repair hair color and heat styling damage.  Mist onto freshly shampooed wet hair and top with P2 Age de Phy Conditioner, leave on while showering, then rinse thoroughly.

Then, in addition to this more traditional approach to cleansing and conditioning, we also recommend our no suds skincare cleansing approach to shampooing hair.  Try P2 Clenz Crème Non Sudsing Cleansing Conditioner. 

More of the hair’s natural oils remain on the hair and therefore helps control the hair’s texture and simultaneously helps preserve color molecules as well.  Hair is gently cleansed with Philip’s exclusive Sugar Cane Cleanse microemulsion to gently cleanse surface debris while never leaving hair in a too-clean state. 

To further help preserve color, condition hair and manage texture, P2 Clenz Crème is also specially formulated with Philip’s new exclusive Pelusi Bio Polymer Complex containing Organic Baobab Seed Protein and Organic Baobab Seed Oil.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more P2 product education go to https://www.busystylist.com/new-p2-product-library/

by Nikki ~ Product Education Director

Today’s hair and even clothing trends harken back to the 1990’s making us think we’re living a real-life episode of Friends or channeling our inner Mia Wallace (Pulp Fiction).  And one of the major hair trends for Fall 2024 is sleek styled everything from micro bangs to blunt bobs.  A sleek styled blowout really shows off bold shapes, so we are reaching for heat protecting, hair rejuvenating Philip Pelusi products along with our paddle brushes, blow dryers and flat irons!

These products make styling easier with better results by smoothing and sealing the cuticle for reducing tangling and increased smoothness and reflective shine.  The Sleek Styling trend can be worn in glossy blowout or styled back of the face with either a pliable or stiff feel to the hair.  So to customize products for a pliable sleek style, we recommending starting with an application of our Tela Beauty Organics by Philip Pelusi Liquid IQ then topping it off with P2 by Philip Pelusi Polish.

This rich think glossy formula also contains USDA Certified Organic Baobab Oil but in a much higher concentration level.  This purposely gives the hair a little more weight so we recommend reserving this product for thick, medium or any density of coarse or thick hair.

P2 by Philip Pelusi Polish

Additionally, this combination works when combing damp almost wet hair sleek and smooth back off the face, another echo from the 90’s.  Long hair also can easily wear this trend by slicking all of part of the hair back into a bun.  Hair should be styled so smooth it appears borderline wet.  So if a slick but firm look is desired, we are reaching for an ultra-firm gel such as our unique P2 by Philip Pelusi Hard Stuff, 7 times stronger than gels on the market.  A bonus is its incredible Lemon Grass fragrance.

P2 by Philip Pelusi Hard Stuff

And speaking of sleek and shiny, when formulating Tela Liquid IQ we purposely packaged both products uniquely in glass bottles.  Of course, not every haircare formula or ingredient requires glass packaging, actually most products don’t.  But Liquid IQ’s ingredients are so distinct and delicately blended that we stipulated glass packaging to preserve the product’s potency and integrity.

This plus the chaperone molecule’s ability to complex with and protect active peptides and lipids from degradation while within our Liquid IQ’s glass bottle packaging until they are activated by heat in the styling process, is why the IQ formula inside stay 100% potent and effective until the last drop.

Tela Liquid IQ by Philip Pelusi

Glass bottles are odorless and non-porous and as a result considered foolproof packaging.  To make an analogy, this is why wine is almost exclusively packaged in glass bottles.  Glass preserves the wine’s quality, taste and longevity.  Glass bottles are more expensive but when needed, are well worth it.  And we believe these formulas are like a fine wine, good to the last drop.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)

For more P2 product education go to https://www.busystylist.com/p2-virtual-product-classes/

by Nikki ~ Product Education Director

One big consumer trend we’re seeing today is the love of new technologies such as AI, Alexa, Shopify, and even robots to assist in just about everything from creating a presentation in Canva, to face recognition security, to shopping online.  Consumers, even when trepidatious, feel this makes everything faster, more efficient, and smarter.  So it makes sense that today’s consumers are also demanding their hair care product and ingredient technology follow suit.

Now juxtapose this with one of Fall 2024’s biggest hair trends, Buttercream Blondes which when paired with a sleek styled bob and micro bangs harkens back to the 1990’s.  At Philip Pelusi, we marry this 90’s rebirth with what we feel is our smarter hair care technology to date.

Fall 2024’s Buttercream Blonde is a very light blonde but tonally much richer looking than a straight up double processed, violet based, cool blonde hair color.  The gold undertones of a Buttercream Blonde almost spark and shimmer, reflecting and catching the light better for gleaming shine.

The look is richer and glossy and we believe looks best when blown out smooth which is a perfect match to this season’s other hair trends.  To help create this bright and shiny look we are again recommending smart products to do the work once left to topical styling products.  We are applying our Tela Liquid IQ Elixir topped with our Tela Beauty Organics by Philip Pelusi Color Lock+ as the dynamic duo for color protection.

The aforementioned bond rebuilding chaperon emulsions mend broken or weak spots while reducing the impact of color and chemical treatments, heat styling, and environmental stressors making each strand stronger.  These long-lasting effects contribute to the overall health and longevity of the hair with sustained improvement in shine, texture, and appearance.

Tela Liquid IQ uniquely creates a weightless protective barrier around the hair cuticle, making your hair more resistant to future damage and helping shield hair from UV rays and pollution.  This barrier plus the bond rebuilding emulsions improve the exterior and internal integrity of the hair after treatment.  Translation, longer lasting color service results that increases the value of this investment to today’s consumer.

To the ingredient mix, we also added our the proprietary Tela Hair Matrix Blend, Restoring and Regenerating Blends infused with antioxidants, anti-irritants, and nourishing superfruits.  Natural wonders such as Matricaria, Asafetida, Sage, Horseradish, Grapeseed, Blackberry, Reishi Mushroom, Horsetail, Burdock and Pomegranate serves as Antioxidants, Ultra-Violet Ray Filters, Strengthening Proteins, and Weightless Moisturizers.  These help protect the scalp and hair color and strength against harmful conditions plus they help fortify hair and scalp for optimal performance.

To learn more about the amazing hair technology in Tela Liquid IQ watch this short video…

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)

by Nikki ~ Product Education Director

One could say a Space Odyssey contrasts the 1990’s for hair and ingredient trends for Fall 2024.  One reason is a big consumer trend for the love of new technologies such as AI, Alexa, Shopify, and even robots to assist in just about everything from creating a presentation in Canva, to face recognition security, to shopping online.

Consumers, even when trepidatious, feel this makes everything faster, more efficient, and smarter.  So it makes sense that today’s consumers are also demanding their hair care product and ingredient technology follow suit.

Now juxtapose this to today’s Fall 2024 hair trends, which harken back to the 1990’s.  The hair and even clothing popular today makes us think we’re living a real-life episode of Friends or channeling our inner Mia Wallace (Pulp Fiction).  At Philip Pelusi, we marry this 90’s rebirth with what we feel is our smarter hair care technology to date. “Alexa, help, I need micro bangs with Einstein’s IQ, stat!”

2024 is considered the year of the bob by many beauty blogs.  Although one could argue the 1990’s would hold this honor.  One look that we find most intriguing is the 90’s bob revival of the Blunt Bob, now coined by some as the Prada Bob.

We especially love this cut when paired with Blunt Micro Bangs, once made famous when worn in the 90’s era by super model Linda Evangelista among others.  We love this bold striking look, the sleek styling, and strong shape especially when paired with buttercream blonde hair color.  The look can be worn with or without the micro bangs but we feel this makes the chin length haircut even more eye catching.  What’s paramount to this look is healthy, shiny hair, critical to create the final look and movement of the hair. 

This is where new technology can take hair health to a whole new level.  So we have been recommending our Tela Beauty Organics by Philip Pelusi Liquid IQ Smart Bond Pro Treatment during salon visits and its companion Tela Beauty Organics by Philip Pelusi Liquid IQ Smart Bond Elixir as an at-home maintenance product. 

Tela Liquid IQ is a hair restructure marvel that skillfully transforms hair through a deep renewal process, unveiling revitalized, stronger, healthier hair.  Tela Liquid IQ reinforces the internal bond structure within the hair cortex resulting in improved strength and elasticity that is more resilient and less prone to breakage.  Hair styles more easily and lasts longer.  So you can see how Liquid IQ elevates the overall quality of the hair but also the value of the Stylist’s hair artistry.

Behind the scenes in developing these products, we discovered a unique “Gemini” Surfactant, a biosimilar ingredient relative to natural ceramides.  It uniquely creates a very fine emulsion capable of delivering not only beneficial natural lipids but also can be combined with keratins and other well-known bonding actives by chaperoning them rapidly deep within the hair shaft.  Hence, we describe this action as our Philip Pelusi Chaperone Delivery System.

In addition, the likeness of the chaperone molecule to both cosmetic lipids and polypeptides allows it to move quickly and throughout all of the major structural components of hair.  This results in chaperoning water-soluble bonding agents, restructuring polymers moisture binding agents, and color protectants throughout hair’s structure from cuticle to cortex.

We feel this is a truly revolutionary advancement in hair treatment, because for the first-time restructurizing agents are fully presented; including hair bond multipliers best delivered to cortex structures, conditioning and structural polymers reinforce damaged keratin, and conditioning and structural amino acids, polypeptides and moisture binders restructure keratin microfibrils.  Bottom line, Tela Liquid IQ dramatically improves the feel, look, and performance of hair.

We note some definite differences between the in-salon and take-home products as far as potency and fragrance.  The in-salon Tela Liquid IQ Smart Bond Pro Treatment is fragrance-free and has a heightened potency and increased concentration of about 5 times more effective than Tela Liquid IQ Smart Bond Elixir. 

This retail formulation was purposely created to maintain results in between your Guest’s in-salon Tela Liquid IQ Pro Treatments.  It differs than the pro version in that it is intentionally designed to have a consumer-friendly lower potency level.  Plus it contains the signature Tela Peppermint fragrance.  This effective ingredient is great for calming the scalp and the senses.

Uniquely, both Liquid IQ products are so easy to use.  We have found this is beyond appealing to both today’s Stylists and Guests.  You simply apply the proper amount of Tela Liquid IQ Elixir and move through onto clean, conditioned hair from root to end, do not rinse.  Next, layer on any styling products the texture requires, and begin the heat styling process which activates the ingredients.

To customize for styling the sleek look of the blunt bob with micro-bangs, apply a heat protectant product that gives the hair a super reflective shine.  We are recommending a few mists of our P2 by Philip Pelusi BrilliantHair.  A little goes a long way.  Its USDA Certified Organic Baobab Oil helps protect, hydrate and add lustrous shine.  P2 BrilliantHair is never heavy, stiff or sticky.  Hair is easily blown out smooth and hair swings and moves showing off the haircut.

P2 BrilliantHair can be applied to wet or dry hair of any texture for instant shine.  And for thicker texture blowouts, a little trick is to mist this product on your paddle or boar bristle brush.  This helps cut down styling time and tension as the brush much more easily glides through the hair.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)

by Nikki ~ Product Education Director

Pantone’s Color of The Year for 2024 is Rooibos Tea, so it’s no surprise it echoes one of the hottest hair color trends for this fall season, Rose Crimson.  And Pantone’s color description as a “full bodied red” accurately describes this now trending hair color, a new twist on the traditional “go warm” red for fall.

Today star singer Dua Lipa and more are sporting this deep jeweled crimson hue showing it works well on pretty much all skin tones, especially with a talented colorist at the helm to adjust the warmness or coolness within this hue.

Because reds are among the most fade-prone of hair colors, and for our clients to get the most longevity out of this bold, robust red, we recommend an ultra-color protecting approach to both the hair color application and the at home care routine.  We accomplish this with the addition of our groundbreaking Tela Beauty Organics by Philip Pelusi Color Lock+ to the actual color formula for the service and also as part of the guests at home regular conditioning regimen for dynamic color investment protection.

Aside from UV protection, another key ingredient in Tela Beauty Organics Color Lock+ is Reishi Mushroom.  It helps prevent oxidative damage during the color service, then penetrates deeply into the hair shaft to ward off damaging pollutants following treatment, going further to strengthen not only hair but also to support scalp strength.  

An additional benefit is Reishi Mushroom’s anti-inflammatory properties that help soothe the scalp and help prevent inflammation that can weaken hair growth.  An anti-aging effect that leaves hair looking and feeling lustrous and healthy.

The Reishi Mushroom, also known as The Mushroom of Immortality, is an Adaptogenic Mushroom known as the most famous of all Asian medicinal mushrooms touted for its unprecedented therapeutic and topical benefits including immune strengthening, mental health support, improved sleep, and even an agent against cancer, just to name a few. 

As an adaptogen, it combines with other actives, using its moisturizing and antioxidant properties to reduce stress, both internally and from environmental factors such as pollution and sunlight.  Reishi Mushroom has world-renowned anti-oxidative benefits and is marketed today in the form of teas, tinctures, and supplements as well as being beneficial in topical products.

Through our research and development, we at Philip Pelusi saw the unmatched benefits this hero ingredient brings in terms of what it would do for the health appearance of the hair and scalp.  So, we harnessed the Reishi Mushroom’s incredible antioxidant powers to help take hair color protection to an unparalleled level as well as protecting the scalp.  And we threaded this immortal mushroom throughout the entire Tela Beauty Organics by Philip Pelusi product collection to glean its benefits with every product application. 

Additionally, Tela Beauty Organics Color Lock+ contains another unique ingredient, our proprietary Fiber Restore Pelusi Plex.  This blend helps strengthens hair’s internal structure up to 3x’s more than that of untreated hair.  Its small molecular structure, designed to penetrate deeply into the cortex, creates new bonds that help strengthen hair fiber similar to the levels in virgin hair.  Not permanently, nothing can do that, but with repeated use Tela Color Lock+ it creates an environment for the hair to act, look and perform like healthy hair.

Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since routine cleansing is the #1 color fader.  Fiber Restore Pelusi Plex significantly reduces loss of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair.  This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.

Lastly, we prescribe each Rose Crimson hair color guest a full system of color protecting Philip Pelusi haircare along with our P2 by Philip Pelusi Color Boost in Cherrymint Bark.  Add a few drops of this in with your at-home application of Tela Color Lock+.  The more frequently you use it and the longer you leave it on, the more intense the ruby red hue.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)