This is the first post in a series about protein in the hair; the good, the bad and the best.  Philip’s philosophy has always been to think of hair like a fine garment and to teach our guests to treat their hair like the finest garment they own.  A fine garment and hair have a lot in common.  Just like an expensive cashmere sweater, hair is also an investment.  Guests invest in their hair every month in the salon with haircuts, color and texture services.  It is the “garment” they wear the most frequently as we all do wear their hair every day.  And just like the cashmere sweater, hair is made up of fibers, not cashmere fibers, but instead keratin protein makes up the cortex and cuticle of the hair.  And just like any kind of fabric, with more wear the more those fibers are weakened or lost.  So, the question is how do we maintain the keratin protein fibers in hair to keep it strong, shiny and protect color and texture investments?  How do we preserve the fabric?  We’ll explore this fascinating and complex subject and how Philip Pelusi’s products hold the key in this series of Chic Geek posts!  Stay tuned!

Today’s marketplace demands the very best ingredients in a product but of equal importance, what’s not in a product.  Today’s consumer will sometimes not purchase a product based on ingredients they perceive to be bad.  This is certainly true of food, with Subway, Panera, Dunkin Donuts, Kraft and countless other companies touting their removal of chemical or artificial ingredients and colors from the food products.  Other companies, such as various fresh food delivery services, market not only how delicious the food is but also their “clean, fresh, organic” ingredients.  Philip Pelusi, as always, was way ahead of the curve on this in creating hair care products.  The P2 by Philip Pelusi Ultimate products are Sulfate Free, Paraben Free, BPA Free, Synthetic Dye and Fragrance Free, Salt Free, GMO Free, Triclosan Free, Gluten Free (finishing throughout 2018/2019), Silicone Free (with Polish and Brilliant containing only a small amount of a completely shampoo soluble no-build-up silicone) and contain an Allergen Free Fragrance.  Philip’s products are also Ozone Safe with No Animal Testing, with Tela Beauty Organics holding all these “frees” plus a 75% – 100% USDA Organic ingredient content.  “Free” never felt so good!

Spring is here, along with frizz-creating humidity!  But how do you beat it?  First, we must understand how hair reacts to the air that surrounds it.  Hair takes on the environment it’s in, meaning that in the winter when air is low in moisture content, the dry air literally pulls moisture out of the hair creating static.  Conversely in the spring the air is full of moisture, so even though the hair looks physically dry, the internal moisture content of the hair fiber is higher than it should be causing hair to revert and become frizzy and limp.  We can’t change Mother Nature, but we can deposit Philip’s revolutionary ingredients into the hair fiber to help shield hair from reacting to moisture in the air.  Philip has many anti-frizz products, but his frizz-fighting miracle P2 Decrease Smart Styling Treatment changes the way hair reacts to moisture with a totally unique volume and frizz decreasing micro-emulsion that works inside the hair fiber.  So back-off frizz!  These high-tech ingredients act like moisture fighting Ninjas repelling moisture molecules that try to land on and penetrate hair helping to keep it silky and smooth.

From the inside out, that’s just how Philip’s Smart Styling Treatments work!  Traditionally texture is tamed with silicone-based, weighty formulas or crispy resin-based hair serums.  But that’s not how Philip’s Smart Styling Treatments work.  P2 Decrease, P2 Increase, P2 ReCurl and more!  We call these “Smart” due to their cutting-edge technology texture-enhancing ingredients that embed themselves into the hair fiber, changing the way hair acts from the inside of the hair strand, giving today’s guests the hair, they wish Mother Nature had.  And hair feels light, natural and modern.  They do most, if not all, of the heavy-lifting when it comes to styling, helping the hair style faster and easier with the style lasting longer throughout the day.  “Styling” refers to applying these products to clean conditioned damp hair prior to styling.  “Treatments” because of their revolutionary sunscreens, weightless moisturizers, strengtheners and antioxidants that all help improve condition and help hold hair color too.  So, these Brainiac texture busters help tackle styling and texture issues plus help improve the overall appearance and performance of the hair.  Work “smarter” not harder and try them today!

Besides mastering color formulation and application techniques, keeping color molecules holding longer is the biggest challenge for stylists and guests alike.  First, we must partner with our guests to use the proper home-care product routines and regulate how often they should be cleansing.  Water, surprisingly, is the number-one color fading agent.  It’s the same when we wash our clothes!  The more they are laundered, the more the color of the fabric fades.  When we wet our hair, this changes the physical properties of the hair so the more often we take our hair from dry to wet, the more the color molecules will slip through the broken keratin sites of the cortex and cuticle therefore making hair color look faded.  So, limiting the number of times we cleanse, and most importantly using our new revolutionary Tela Color Lock+ in every color formulation, will help limit color fadage.  In addition, recommending one of our many ultra-color-protecting traditional shampoos plus alternating with our P2 Clenz Crème No Suds Cleansing Conditioner, will make a huge difference.  Their revolutionary ingredients, zero water and zero sulfate formulas all help guard against color from fading.

Wonder why Philip’s products have such a dramatic, long-lasting, rejuvenating effect?  It’s because Philips products are literally scientific marvels based on something called Substantivity; the scientific fact that when the right type and size protein is applied to the hair they are attracted to one another and cling to each other just like a magnet does to a refrigerator.  Philip chooses the finest quality plant proteins, then makes them the perfect molecular size thru Micro Emulsion Technology for the best, deepest and longest lasting penetration even into the smallest broken keratin sites.  Hair’s condition is greatly improved so it responds better, is more resistant to damage, shine and strength are improved as well as greatly reduced color fadage.  Similar to any great fitness program or a multi-vitamin, these results need to be maintained with consistent use of your “stylist prescribed” Philip Pelusi product system.  If not, just like failing to do ab-crunches, your hair will eventually revert to where it was.  So be “A Cut Above The Rest” and educate your guests about the science behind Philip’s products!

Hello All!  Product Educator Nikki, with a Philip Pelusi Chic Geek; Humectants Part II!  They play a huge role in the health and performance of the hair and scalp, especially in the winter.  For hair to perform properly, look shiny and be healthy it needs to contain an 8 – 10% moisture content even when the hair appears and feels to be physically dry.  When hair drops below the 8% level, it gets static and appears dry, dull and will not hold color as well.  So, how do we lock in this essential moisture?  Simple!  Use Philip Pelusi products!  They all contain Philip’s weightless moisture micro-emulsions especially Philip’s instant and deep conditioners.  Ingredients like his Patent Pending Hydro-Charged Pelusi Ceramide Complex, Cassia Angustiolia Seed, Hyaluronic Acid, Matricaria, Sodium PCA, Grapeseed, Asafetida, Sodium Hyaluronate, Guar and more.  Philip literally has hundreds of unique moisture binding humectants with the goal that every hair texture, fine, medium or coarse, all need hydration.  These ingredients last in the hair fiber for days, depending on porosity, and with reapplication hair will always maintain its proper moisture level.  The result is healthy looking, shiny hair!

Hello Philip Pelusi Stylists!  Product Guru Nikki here with the next Philip Pelusi Chic Geek!  Let’s face it, the higher quality the hair fabric the better our design looks and the happier the guest!  This was Philip’s exact motivation to create his cosmeceutical breakthrough the Hydro-Charged Pelusi Ceramide Complex!  After years in the making, this exclusive Patent Pending Micro-emulsion (micro meaning small molecule, emulsion meaning mixture) helps restore hair to a healthier state by penetrating the hair fiber and binding plant derived ceramides to reinforce damaged sites making hair perform more like stronger, healthy hair.

Philip’s revolutionary Hydro-Charged Pelusi Ceramide Complex helps keep the cuticle layer tightly in-tact helping to seal in color molecules further protecting the customers color investment and the designers color creation!  Scalp and hair retain more moisture to help resist against damaging factors such as color, chemicals and thermal styling.  Bottom line…hair will feel and look healthier, more lustrous and shiny.  Better fabric means better design!  Remember we wear our hair everyday and so do our guests!