Q – Is P2 Daily HaiRx Xtreme the foundation to every haircare system?

A – Yes!  But before we can fully answer why we must first look at several factors.  First, what makes up the structure of the hair.  The hair consists of keratin protein, the inner cortex layer is like the brains of the hair meaning it hold the protein, moisture, chemical and physical bonds and melanin.  It’s where color is lifted and deposited and where bonds are broken and rearranged during chemical services.  The outer layer is the cuticle layer consisting of protein scales that layer each other like shingles on a roof to protect the inner layer, the cortex.

Q – How does hair become damaged and what happens to the structure of the hair in the process?

A – Any head of hair that is exposed to the following factors becomes damaged; hair that is color or chemically treated, exposed to heat styling, sun, chlorine or well-water and hair that is longer than 1”.  When experiencing any of these damaging factors, the outer cuticle layer of the hair is first compromised, meaning chipped, broken or destroyed cuticle layers.  This exposes the cortex layer of the hair below, and if left unprotected the hair will further erode in the points of damage until the hair breaks.

Q – How does this damage effect how hair holds a style, holds color/chemicals and reflects light?

A – Simply put, if hair is damaged and left unprotected it cannot do any of those things.  Hair will always operate at its best when operating at its maximum level of protein.  When hair is damaged and weak, the diameter of the hair strand is smaller and jagged and therefore will not style as easily and will not be able to hold its style.  The damaged sites or “potholes” allow color to slip through so colors will not last as long and will not take evenly because hair is porous.  Also, those damaged sites are the first-place further damage will occur because if left unprotected hair chemicals and colors will seep into those damaged spots first further eroding them.  And an untreated rough and chipped hair surface in no way can reflect light to create shine.

Q – So is this there P2 Xtreme can help?  What does it do to the structure, performance and appearance of the hair?

A – P2 Xtreme is the foundation to every good hair care system and here’s why…  Although nothing can regrow and or permanently replace a missing cuticle layer or part of the cortex, Xtreme resurfaces the damaged sites of any strand of damaged hair based on 2 things; a scientific principle and the right ingredients at the right molecular size.  Xtreme contains many beneficial ingredients but the 3 central rebuilders are Gluten Free Proteins that help to strengthen the hair and scalp; Hydrolyzed (liquified) Gluten Free Wheat, Corn and Soy Proteins.  Gluten free to meet consumer demands yet retains all the strengthening benefits to the hair and scalp.

Q – What exactly does Xtreme do to the hair?

A – There is a scientific principle involving the hair called Substantivity; meaning when the right type of protein at the right molecular size is applied to the hair, they will want to cling to those damaged sites much like a magnet does to the outside of a refrigerator.  They are in place, but not permanent.  But as long as they are continually applied to the hair as the application directions state, after every shampoo, the hair is always operating at its fullest possible level of protein with the help of Xtreme.

Q – So what does this mean to the hair?

A – Hair is smoother, reflect light so its shinier.  Hair is stronger because these damaged sites have been reinforced with the proteins and other ingredients in this incredible product.  Hair is less porous, so colors and chemicals take better and last longer.  Hair’s strength is reinforced and therefore is more resilient to further damage and breakage caused but color, chemicals, heat and styling damage.  It’s like a protein supplement for the hair in a bottle!  We often drink protein smoothies or take protein supplements for our internal body’s health and although this is not exactly the same thing the concept is true, P2 Xtreme is a protein supplement for the hair and hair is made up of protein so it doesn’t get any better than that!

When Philip creates a great hair care product, first he goes shopping for ingredients.  Every day Philip is constantly researching and sourcing the finest grade, most cutting-edge proteins, and other ingredients, from around the world.  He believes when shopping for ingredients, you get what pay for.  And just like shopping for food ingredients, there are various levels of quality when it comes to purchasing hair care ingredients.  Philip has a 100% commitment to quality at all cost and only purchases the very best.  Specifically, Philip only works with the very best plant-based ingredients.  He does not use any animal derived protein sources, not only because of the demands of today’s marketplace, but also because he finds plant sources for protein simply work better in the hair.  Philip and his team of chemists, work with the scientific principle of substantivity, meaning when you choose the right type of protein and make it the correct molecular size, it will naturally cling to a damaged keratin site in the hair.  Next, we’ll explore that highly advanced scientific technology Philip uses to perfect his ingredients and formulas!  Stay tuned!

When we are born and as our hair grows stronger during our youth, like our skin, hair is perfect and healthy and therefore performs perfectly as it consists of its maximum level of keratin protein.  But as our hair ages, or as we prematurely age our hair with color, chemicals and heat damage such as blow-drying and flat irons, the level of keratin protein diminishes, making hair weak and dull, sometimes to the point that the hair breaks off.  Hair never performs as well as when it is operating at its full level of protein.  So as a product creator, Philip’s goal is to help recreate this perfect or close-to-perfect hair fabric for the guest, so they will be happier with their hairstyle every day.  To achieve this, Philip uses the most advanced scientific technology teamed with the very best ingredients to help keep hair fabric operating at its maximum level of protein.  Amazing products, such as Xtreme, RepairHair, Intense and more, teamed with the best stylist-to-guest product education makes all the difference in the performance of the hair.  Next, we’ll take an ingredient “shopping trip” with Philip!  Stay tuned!!

This is the first post in a series about protein in the hair; the good, the bad and the best.  Philip’s philosophy has always been to think of hair like a fine garment and to teach our guests to treat their hair like the finest garment they own.  A fine garment and hair have a lot in common.  Just like an expensive cashmere sweater, hair is also an investment.  Guests invest in their hair every month in the salon with haircuts, color and texture services.  It is the “garment” they wear the most frequently as we all do wear their hair every day.  And just like the cashmere sweater, hair is made up of fibers, not cashmere fibers, but instead keratin protein makes up the cortex and cuticle of the hair.  And just like any kind of fabric, with more wear the more those fibers are weakened or lost.  So, the question is how do we maintain the keratin protein fibers in hair to keep it strong, shiny and protect color and texture investments?  How do we preserve the fabric?  We’ll explore this fascinating and complex subject and how Philip Pelusi’s products hold the key in this series of Chic Geek posts!  Stay tuned!

Today’s marketplace demands the very best ingredients in a product but of equal importance, what’s not in a product.  Today’s consumer will sometimes not purchase a product based on ingredients they perceive to be bad.  This is certainly true of food, with Subway, Panera, Dunkin Donuts, Kraft and countless other companies touting their removal of chemical or artificial ingredients and colors from the food products.  Other companies, such as various fresh food delivery services, market not only how delicious the food is but also their “clean, fresh, organic” ingredients.  Philip Pelusi, as always, was way ahead of the curve on this in creating hair care products.  The P2 by Philip Pelusi Ultimate products are Sulfate Free, Paraben Free, BPA Free, Synthetic Dye and Fragrance Free, Salt Free, GMO Free, Triclosan Free, Gluten Free (finishing throughout 2018/2019), Silicone Free (with Polish and Brilliant containing only a small amount of a completely shampoo soluble no-build-up silicone) and contain an Allergen Free Fragrance.  Philip’s products are also Ozone Safe with No Animal Testing, with Tela Beauty Organics holding all these “frees” plus a 75% – 100% USDA Organic ingredient content.  “Free” never felt so good!

Spring is here, along with frizz-creating humidity!  But how do you beat it?  First, we must understand how hair reacts to the air that surrounds it.  Hair takes on the environment it’s in, meaning that in the winter when air is low in moisture content, the dry air literally pulls moisture out of the hair creating static.  Conversely in the spring the air is full of moisture, so even though the hair looks physically dry, the internal moisture content of the hair fiber is higher than it should be causing hair to revert and become frizzy and limp.  We can’t change Mother Nature, but we can deposit Philip’s revolutionary ingredients into the hair fiber to help shield hair from reacting to moisture in the air.  Philip has many anti-frizz products, but his frizz-fighting miracle P2 Decrease Smart Styling Treatment changes the way hair reacts to moisture with a totally unique volume and frizz decreasing micro-emulsion that works inside the hair fiber.  So back-off frizz!  These high-tech ingredients act like moisture fighting Ninjas repelling moisture molecules that try to land on and penetrate hair helping to keep it silky and smooth.

From the inside out, that’s just how Philip’s Smart Styling Treatments work!  Traditionally texture is tamed with silicone-based, weighty formulas or crispy resin-based hair serums.  But that’s not how Philip’s Smart Styling Treatments work.  P2 Decrease, P2 Increase, P2 ReCurl and more!  We call these “Smart” due to their cutting-edge technology texture-enhancing ingredients that embed themselves into the hair fiber, changing the way hair acts from the inside of the hair strand, giving today’s guests the hair, they wish Mother Nature had.  And hair feels light, natural and modern.  They do most, if not all, of the heavy-lifting when it comes to styling, helping the hair style faster and easier with the style lasting longer throughout the day.  “Styling” refers to applying these products to clean conditioned damp hair prior to styling.  “Treatments” because of their revolutionary sunscreens, weightless moisturizers, strengtheners and antioxidants that all help improve condition and help hold hair color too.  So, these Brainiac texture busters help tackle styling and texture issues plus help improve the overall appearance and performance of the hair.  Work “smarter” not harder and try them today!

Besides mastering color formulation and application techniques, keeping color molecules holding longer is the biggest challenge for stylists and guests alike.  First, we must partner with our guests to use the proper home-care product routines and regulate how often they should be cleansing.  Water, surprisingly, is the number-one color fading agent.  It’s the same when we wash our clothes!  The more they are laundered, the more the color of the fabric fades.  When we wet our hair, this changes the physical properties of the hair so the more often we take our hair from dry to wet, the more the color molecules will slip through the broken keratin sites of the cortex and cuticle therefore making hair color look faded.  So, limiting the number of times we cleanse, and most importantly using our new revolutionary Tela Color Lock+ in every color formulation, will help limit color fadage.  In addition, recommending one of our many ultra-color-protecting traditional shampoos plus alternating with our P2 Clenz Crème No Suds Cleansing Conditioner, will make a huge difference.  Their revolutionary ingredients, zero water and zero sulfate formulas all help guard against color from fading.

Wonder why Philip’s products have such a dramatic, long-lasting, rejuvenating effect?  It’s because Philips products are literally scientific marvels based on something called Substantivity; the scientific fact that when the right type and size protein is applied to the hair they are attracted to one another and cling to each other just like a magnet does to a refrigerator.  Philip chooses the finest quality plant proteins, then makes them the perfect molecular size thru Micro Emulsion Technology for the best, deepest and longest lasting penetration even into the smallest broken keratin sites.  Hair’s condition is greatly improved so it responds better, is more resistant to damage, shine and strength are improved as well as greatly reduced color fadage.  Similar to any great fitness program or a multi-vitamin, these results need to be maintained with consistent use of your “stylist prescribed” Philip Pelusi product system.  If not, just like failing to do ab-crunches, your hair will eventually revert to where it was.  So be “A Cut Above The Rest” and educate your guests about the science behind Philip’s products!