by Nikki ~ Product Education Director

Think Cherry Coke, Dr Pepper or better yet, Chocolate Covered Cherries the name of the now trending hair color hue!  Rich deep brunette with a splash of crimson neutral to cool red.  Sure Singer Dua Lipa put this burgundy trend on the map, but it has spread in popularity far and wide due to its incredible versatility.  This hue looks great on just about any skin tone under the care of a trained professional colorist who can skew the red tone warmer or cooler depending on the guest’s eye and skin color.

Because reds are among the most fade-prone of hair colors, and for our clients to get the most longevity out of this bold, robust red, we recommend an ultra-color protecting approach to both the hair color application and the at home care routine. 

We accomplish this with the addition of our groundbreaking Tela Beauty Organics by Philip Pelusi Color Lock+ to the actual color formula for the service and also as part of the guests at home regular conditioning regimen for dynamic color investment protection.

Aside from UV protection, another key ingredient in Tela Beauty Organics Color Lock+ is Reishi Mushroom.  It helps prevent oxidative damage during the color service, then penetrates deeply into the hair shaft to ward off damaging pollutants following treatment, going further to strengthen not only hair but also to support scalp strength.  

An additional benefit is Reishi Mushroom’s anti-inflammatory properties that help soothe the scalp and help prevent inflammation that can weaken hair growth.  An anti-aging effect that leaves hair looking and feeling lustrous and healthy.

The Reishi Mushroom, also known as The Mushroom of Immortality, is an Adaptogenic Mushroom known as the most famous of all Asian medicinal mushrooms touted for its unprecedented therapeutic and topical benefits including immune strengthening, mental health support, improved sleep, and even an agent against cancer, just to name a few. 

As an adaptogen, it combines with other actives, using its moisturizing and antioxidant properties to reduce stress, both internally and from environmental factors such as pollution and sunlight.  Reishi Mushroom has world-renowned anti-oxidative benefits and is marketed today in the form of teas, tinctures, and supplements as well as being beneficial in topical products.

Through our research and development, we at Philip Pelusi saw the unmatched benefits this hero ingredient brings in terms of what it would do for the health appearance of the hair and scalp.  So, we harnessed the Reishi Mushroom’s incredible antioxidant powers to help take hair color protection to an unparalleled level as well as protecting the scalp.  And we threaded this immortal mushroom throughout the entire Tela Beauty Organics by Philip Pelusi product collection to glean its benefits with every product application. 

Additionally, Tela Beauty Organics Color Lock+ contains another unique ingredient, our proprietary Fiber Restore Pelusi Plex.  This blend helps strengthens hair’s internal structure up to 3x’s more than that of untreated hair. 

Its small molecular structure, designed to penetrate deeply into the cortex, creates new bonds that help strengthen hair fiber similar to the levels in virgin hair.  Not permanently, nothing can do that, but with repeated use Tela Color Lock+ it creates an environment for the hair to act, look and perform like healthy hair.

Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since routine cleansing is the #1 color fader.  Fiber Restore Pelusi Plex significantly reduces loss of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair.  This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.

Lastly, we prescribe each Chocolate Covered Cherry hair color guest a full system of color protecting Philip Pelusi haircare along with our P2 by Philip Pelusi Color Boost in Cherrymint Bark.  Add a few drops of this in with your at-home application of Tela Color Lock+.  The more frequently you use it and the longer you leave it on, the more intense the ruby red hue.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)