by Nikki ~ Product Education Director

Hairstyles go Vogue while Ingredients go Rogue for 2025!  And styling is making a comeback for 2025.  Over the last several years we have been slowly moving away from the “at home” looks of the pandemic and now, it seems, even past the extremely low maintenance looks that followed.  And although airdrying and a minimalistic styling ethos still has its place, trends for 2025 involve a little more effort.  And happily, clients seem willing to step up their styling game.

And along with this mentality, styling product use gets a boost in popularity for 2025 too.  Consumer demand is still up for earth safe formulations as well as scalp and hair treatment ingredients in just about every product applied.  But also the mindset to purposefully apply a product to achieve a specific styling result has returned to the trend scene in full force.  So we welcome the challenge to help our clients achieve their luxuriant brunette hues along with 2 going-strong haircutting trends that are reaching next-level status for 2025.

We’ve gone through years of blondes or fantasy colors taking the forefront in hair trends.  And most certainly these continue to be strongly relevant for 2025.  But the more predominant hair color trend for this year is Expensive Brunette hair color.  This moniker simply reflects the rich warm earthy tones of this trend along with the hair color’s healthy appearance of depth and shine.

There have been many notable transformations to this hue namely model Kaia Gerber transitioning from light honey highlighted hair to donning a new look of deep, rich chocolate glaze hair color.  Also Canadian actress Shay Mitchell recently went from the still popular copper hair color trend to a deep, lush brunette hue.

Expensive Brunettes open a wide variety of popular applications from solid all over hair color with depth and shine to deep caramel highlights or balayage techniques depending on the desired look.  But no matter the technique, this trend requires lustrous high-quality looking hair fabric.  For our clients a little magic is required, specifically our Tela Beauty Organics by Philip Pelusi Magic Hair Transformer.

We expanded the name of this product to a well-fitting descriptor of Tela Beauty Organics Magic Hair Transformer, Exquisite Hair Texture Fabric Rejuvenator because it virtually transforms the hair into something truly magical.  Key ingredient Pongamia Glabra (Karanja) Seed Oil plays a big role in creating this result.  It is derived from the seeds of the Millettia Pinnata tree, native to South and Southeast Asia, it contains 9 fatty acids that nourish, moisturize, and act as antiaging, slip, and heat protection agents. 

Pongamia Glabra Seed Oil been used in Ayurvedic medicine to calm and heal skin issues, so it helps the scalp as well.  And Pongamia Glabra Seed Oil adds shine, UV protection, plus has natural antimicrobial, soothing, and antioxidant benefits thus helping to protect hair’s strength and hair color from fading.

And as always, we also looked to science in creating this hair transforming wonder to significantly improve the internal structure of the hair.  We added the patented chemistry of Hydroxypropyl Gluconamide to Tela Magic.  This natural origin bond multiplier strengthens damaged hair fiber three times more than untreated hair.  As we know, damaged hair has compromised or broken Disulfide as well as broken Hydrogen Bonds and other linkages. 

Penetrating deep into the cortex to create new hydrogen and ionic bonds, Hydroxypropyl Gluconamide rejuvenates both damaged beta-keratin as well as strengthens undamaged alpha keratin, resulting in greater overall breakage resistance.  Another great side benefit of this incredible ingredient is that it has a good sustainability footprint.

And lastly, for our Expensive Brunette hair color clients, we also are recommending a color enhancing conditioner with our P2 by Philip Pelusi Color Boost in Chocolate Wildberry.  This warm toned deep brunette shade can be mixed with any in-shower conditioner or straight onto the hair depending on the intensity of the effect you are looking for.  And the longer you leave it on, the deeper the stain on the hair.  P2 Color Boost doesn’t take the place of hair color but when applied to similarly hued color treated hair or natural hair color, it gives a boost of warm brunette color enhancement.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela product education go to Tela Virtual Product Classes (busystylist.com)