by Nikki ~ Product Education Director

Hairstyles go Vogue while Ingredients go Rogue for 2025!  And styling is making a comeback for 2025. 

Over the last several years we have been slowly moving away from the “at home” looks of the pandemic and now, it seems, even past the extremely low maintenance looks that followed.  And although airdrying and a minimalistic styling ethos still has its place, trends for 2025 involve a little more effort.  And happily, clients seem willing to step up their styling game.

And along with this mentality, styling product use gets a boost in popularity for 2025 too.  Consumer demand is still up for earth safe formulations as well as scalp and hair treatment ingredients in just about every product applied. 

But also the mindset to purposefully apply a product to achieve a specific styling result has returned to the trend scene in full force.  So we welcome the challenge to help our clients achieve their luxuriant brunette hues along with 2 going-strong haircutting trends that are reaching next-level status for 2025.

It seems all of Hollywood is a getting a bob haircut with Jessica Biel, Joey King, Katy Perry, Kim Kardashian, Elle Fanning, Sydney Sweeney, Penelope Cruz, Jennifer Lopez, Rita Ora, Ayo Edebiri, Julianne Hough and Lilly Collins all sporting this new, yet classic, hairdo.  So, is it any wonder this trend is still going strong for 2025.

This year’s bob haircuts should look weightless and bouncy with high shine.  Additionally their lengths can vary but the most popular and jaw dropping is a chin length bob with a center part.  So interestingly, the love for side parts over the last few years is definitely shifting. 

Hair is styled with a slight bend or wave or its styled smooth and sleek.  And although this trend is called an Effortless Bob, some styling effort is most definitely required.

Certainly if you have a naturally smoother hair fabric, then your texture might already be bob friendly.  But for most, texture needs an assist.  So we are recommending a versatile heat protecting, hair smoothing groom that depending on what product it is mixed with it can either produce greater or less volume.

Our P2 by Philip Pelusi Soft Wax is our styling cornerstone product for today’s bob hairstyles.  What’s so unique about it is that it contains Hyaluronic Acid, normally found in hydrating skin care products.  This now well touted ingredient is something we have been adding to our hair care formulas going back to the 1970’s!

Hyaluronic Acid is also one of the most effective moisture binding heat protectants especially when paired with Polyquaternium-24 it becomes a Biopolymer Complex in our P2 Soft Wax that binds Hyaluronic acid to the damaged hair shaft, providing long lasting moisturization. 

Heat activated during styling or drying, this product “melts” onto the hair fabric smoothing the cuticle as it is sealed with the brush during styling producing silky shiny, heat protected hair.

But P2 Soft Wax is also a hair styling shape shifter when mixed with our P2 by Philip Pelusi Smart Styling Treatment Increase for more volume or P2 by Philip Pelusi Smart Styling Treatment Decrease for less volume.  What’s so unique about these products is their ability to dramatically change the way hair performs without adding any weight to the hair at all. 

They are called P2 Smart Styling Treatments because their unique microemulsions penetrate into the hair structure to either weightlessly increase or decrease volume from inside the hair strand instead of an additional product layered onto the outside.

So, our bob requesting clients get smoothness and heat protection from the P2 Soft Wax but also help with texture augmentation along with strength, hydration, and color protecting treatment ingredients with either the P2 Increase or P2 Decrease depending on the desired result.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more P2 product education go to https://www.busystylist.com/new-p2-product-library/