by Nikki ~ Product Education Director

Stunning blonde bobs, innovation, and value rule Spring 2025 trends!  It seems like guests are ready for more this Spring season, more of everything.  More value for their dollar, more ingredient innovation, more panache in their look, and they are even up for more styling to achieve it too.  We are up for the task at Philip Pelusi with several hopeful predictions for Spring 2025.

We are seeing today’s savvy consumer looking for high quality, transformative ingredients and products.  And even if they prefer to streamline their purchasing, they are not swayed by price as long as they get an incredible product with great results.  But products and services must deliver, period.

We are also feeling that ‘back to business’ attitude when it comes to our guests’ attitude toward recreated current trends for their own look.  Despite the last several years where style took a backseat, today’s guests are getting their style on craving customized blonde hued precision bobs with all the face framing bling they can get.

90’s style influences are still going strong in 2025, so bob haircuts aren’t going anywhere.  One of the most beautiful bob trends for this season is the Italian Bob.  This chin length, blunt cut bob has a sharp bottom line, equal distant from front to back.  The Italian Bob has minimal visible layering, yet has internal and perimeter layering to create movement.  No inverted angles or stacking gives this look a modern feel for 2025.

At Philip Pelusi, we wield the precision skills of our exclusive Volumetric™ The Pelusi Method Organic Haircutting System to create a custom haircut tailored to each individual guest.  And since we first created and launched our groundbreaking Volumetric™ cutting system in the early 1970’s, we are happy to see it is still ahead of the curve.  Especially now with what seems an increasing consumer interest in personalized AI generated haircut designs and product recommendations.

We’ve always felt our human approach to personalized hair designs and product recommendations works best.  We believe our Stylists understand the intricacies of the guests’ texture, density, growth patterns, fall lines, shape of the head, facial features, and hair fabric type, and that should all be assessed.  And we feel this also works best for product recommendations too, taking into considering how much time, effort, energy, and financial investment the consumer wants to make on their hair.  We also allow guests to exchange or get a product refund if they don’t feel they are getting results.

We are finding this longstanding approach is even more important today with our guests’ renewed desire to get the very best value.  Overall, we’re seeing guests be a lot more selective when purchasing products, cutting down on the amount or streamlining.  They’re happy to pay a higher price point as long as the product contains high quality ingredients and impactful innovation as well as being long lasting both on the hair and in the concentration level of the actual product.

Lastly, one almost universally loved product that is at the tops of our Italian Bob product recommendation list is our P2 by Philip Pelusi Potion Smart Styling Treatment.  This unique product is a combination weightless hydrating groom and UV protectant, which also further supports the enhanced summer sun protection guests are looking for.  And it’s perfect for the Italian Bob Trend because it’s weightless, no hold, feels like nothing on the hair finish gives the hair silky shine and moment.

P2 Potion is fortified with dynamic antioxidant herbal ingredients Matricaria, Asafetida, Blackberry, Grapeseed, Horseradish and Sage, all part of our Pelusi Hair Matrix Blend.  In addition, Guar Bean and USDA Certified Organic Baobab Seed Oil detangle hair like a dream.  Plus, our innovative Hydro Charged Pelusi Ceramide Complex (Ceramide II) and moisture binding phytokeratins, helps protect against heat damage throughout the styling process and gives today’s beauty consumer the innovation they are craving.

P2 Potion can be used as a standalone styling product on any texture.  Just apply a small dime to nickel size amount to damp hair prior to any other styling product then style as usual. 

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

by Nikki ~ Product Education Director

Stunning blonde bobs, innovation, and value rule Spring 2025 trends!  It seems like guests are ready for more this Spring season, more of everything.  More value for their dollar, more ingredient innovation, more panache in their look, and they are even up for more styling to achieve it too.  We are up for the task at Philip Pelusi with several hopeful predictions for Spring 2025.

We are seeing today’s savvy consumer looking for high quality, transformative ingredients and products.  And even if they prefer to streamline their purchasing, they are not swayed by price as long as they get an incredible product with great results.  But products and services must deliver, period.

We are also feeling that ‘back to business’ attitude when it comes to our guests’ attitude toward recreated current trends for their own look.  Despite the last several years where style took a backseat, today’s guests are getting their style on craving customized blonde hued precision bobs with all the face framing bling they can get.

One of the prominent trends for Spring 2025 is Chantilly Blonde hair color.  Actress and trend setter Zendaya was one of the first to kick off this trend in late 2024, and we feel this look should continue well into 2025.  The look is a light warm blonde with subtle creamy undertones of vanilla and champagne to give this color a level of sophistication.  The blonde tones are bright yet soft.

The sunny months of Spring and Summer can make it tougher to hold onto color molecules, so to keep this blonde hue and all color services looking good we are focusing on much needed sun protective product recommendations.  This fits right in with the current consumer trend for sun protection products that contain additional beneficial, innovative ingredients to enhance the skin.

But we’ve always felt sun protective efforts should also be paralleled with sun protection for hair, giving guests what we refer to as an insurance policy for their hair color investment.  Our goal is to help protect the color itself while also improving the condition of sun exposed hair with proper hydration and protection.

This is our thought process behind our Tela Beauty Organics by Philip Pelusi Guardian Angel Solar Hair Serum.  It contains Sunflower Seed Extract, well known for its ability as a hair UVA/UVB sunlight protectant and stabilizer of synthetic hair color.  Plus we added Chlorophyllin, a naturally derived synthetic Chlorophyl derivative, that contains Copper at its core, making it water soluble and more bioavailable. 

When combined in a haircare product these two protective powerhouses effectively turn off the damaging effects of UV, helping provide maximum protection of the hair fiber against color fadage and tensile strength degradation due to UV exposure while unique ultra-lux hydrating oils help replenish lost moisture due to sun exposure, heat styling and hair coloring.

We added 3 different types of weightless hydrating cold pressed oils for hydration, heat protection and shine.  Cold pressed, meaning they maintain their integrity and potency during processing.  USDA Certified Organic Quinoa Seed Oil penetrates the cuticle and cortex to smooth, strengthen and enhance hair.

Organic Quinoa, contains all 8 essential amino acids as well as Vitamin E helps create brilliant shine, hydrated stronger hair, reduced frizz and heat protection.  USDA Certified Organic Jamaican Black Castor Oil, rich with Vitamin E and Omega 9 Fatty Acids, adds incredible shine and moisture as well as anti-frizz action. 

And USDA Certified Organic Plukenetia Volubilis Seed Oil, well known as Sachi Inchi Oil, rich in plant protein and Omega 3, 6 and 9 Fatty Acids to strengthen, hydrate and help with heat protection.  This incredible ingredient is also rich with hair protective antioxidants Vitamins A and E that help ward off environmental pollutants while helping slow the oxidative process that fades hair color.

Apply Tela Guardian Angel Solar Hair Serum to damp hair and scalp every morning prior to any other styling groom, similar to how one would apply a face SPF prior to cosmetics.  A dime to nickel size amount should do the trick, apply starting at the ends working up towards and including the scalp.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)