Before there was Instagram and even Facebook, there were magazines! Lots and lots of magazines! Powerful publications in which to get your product published for the public to see, you had to win over the magazine’s esteemed Beauty Editors who literally received hundreds of products to try and review each week! These folks were the “influencers” of their time! And to get one of these coveted spots in a national or international magazine was truly triumphant!
Here is one example of thousands of press coverage pieces Philip Pelusi has been receiving since the 1960’s when Philip got this start. Victoria Beckham on the cover of ALLURE and P2 by Philip Pelusi Exfoliating Shampoo Treatment (now P2 Roots Exfoliating Shampoo Treatment) as one of the Editors picks inside the pages! Take a trip back to 2008 with this impressive PR piece and one of Philip’s bottle designs from over the years! Plus 4 other press pieces featuring P2 by Philip Pelusi Daily HaiRx!
Did You Know? are fun facts and photos about how Philip got started in the industry, his salon journey, the history of his products, with more adventures on the horizon! See ALL Did You Know? on Did You Know? – Busy Stylist