Before there was Instagram and even Facebook, there were lots and lots of magazines! Powerful publications in which to get your product published for the public to see, you had to win over the magazine’s esteemed Beauty Editors who literally received hundreds of products to try and review each week! These folks were the “influencers” of their time and to get one of these coveted spots in a national or international magazine was truly triumphant!
Well Philip went right to the source! Along with Product Education Director Nikki B and with Creative Director Jeffrey R, Philip met these powerhouse editors in their offices or in his NYC flat cutting and styling their hair while we all educated them on the products they were sampling on their own heads in real time! And Philip got press coverage from every major health, wellness and fashion magazine as a result of their rave reviews of their own hair!
Here are several examples of the thousands of press coverage pieces Philip Pelusi has received touting the virtues of P2 Honey and Philip’s Pelusi Method Volumetric Haircutting! More to come!
Did You Know? are fun facts and photos about how Philip got started in the industry, his salon journey, the history of his products, with more adventures on the horizon! See ALL Did You Know? on Did You Know? – Busy Stylist