by Nikki ~ Product Education Director
Cinnamon, rust, copper, and scarlet. The Fiery Red Brown Hair Color trend is rich and lush, a luminous look. No traditional highlighting, just a rush of red toned color gleaming with shine and a healthy feel and appearance. Techniques can include Ombre’, Chunky Highlights, Balayage or all over color. But the key to this look is color retention, beautiful shine, and a healthy hair fabric and scalp.
We believe our P2 by Philip Pelusi Age de Phy Shampoo and Age de Phy Conditioner to be the perfect fit. The cornerstone ingredient in these formulas is our Patent Pending, Hydro Charged Pelusi Ceramide Complex. This cosmeceutical breakthrough, available exclusively at Philip Pelusi, is a plant derived micro emulsion that mimics ceramides in the cuticle layer of the hair.
It reinforces the cuticle layer’s adhesion to the cortex by replacing missing ceramides helping to seal the cuticle layer to the cortex and color molecules below. This also helps create a smooth exterior surface of the hair creating lots of shine as well.
We also recommend applying our in-shower hair strengthener P2 DailyHaiRx Xtreme Hair Repair after every shampoo. Its plant protein microemulsion helps lock in the color molecules as well as helps repair hair color and heat styling damage. Mist onto freshly shampooed wet hair and top with P2 Age de Phy Conditioner, leave on while showering, then rinse thoroughly.
Then, in addition to this more traditional approach to cleansing and conditioning, we also recommend our no suds skincare cleansing approach to shampooing hair. Try P2 Clenz Crème Non Sudsing Cleansing Conditioner.
More of the hair’s natural oils remain on the hair and therefore helps control the hair’s texture and simultaneously helps preserve color molecules as well. Hair is gently cleansed with Philip’s exclusive Sugar Cane Cleanse microemulsion to gently cleanse surface debris while never leaving hair in a too-clean state.
To further help preserve color, condition hair and manage texture, P2 Clenz Crème is also specially formulated with Philip’s new exclusive Pelusi Bio Polymer Complex containing Organic Baobab Seed Protein and Organic Baobab Seed Oil.
To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)
For more P2 product education go to https://www.busystylist.com/new-p2-product-library/