by Nikki B ~ Product Education Director
Today, there is a lot of conversation and marketing about ingredients. What is in a product and what is not in a product. But what isn’t talked about so much is the level of concentration of the overall formula. An ingredient can be a great ingredient but if there isn’t much of that ingredient in the product or the product is watered down, then it has no positive impact on the hair or scalp.
That’s NOT how Philip Pelusi creates a product. Quite the opposite, in fact. Philip hand selects the best quality, best result ingredients. But he also makes what are universally known as the highest concentrated formulas in the hair care marketplace.
Most product formulas on the market contain about 80% water and only 20% ingredient concentration. You can clearly see how ineffective these products and the ingredients therein would be to the hair and scalp. The ingredients simply serve a marketing purpose so the company can say “we have this or that ingredient” in their product.
Instead, Philip Pelusi products contain 80 – 100% active ingredient concentration and only 10 – 20% base blend ingredients! The opposite of other products on the market. P2 and Tela Shampoos and Conditioners contain 90-100% ingredient concentration and all other P2 and Tela products contain 80% ingredient concentration.
Every formula created needs some type of base for all other ingredients to be mixed into. Just like cooking. If I am making marina sauce, I will start off with the finest quality, cold-pressed, Extra Virgin Olive Oil, then add garlic and so on until I build the entire recipe of marina sauce.
The same is true with product creation. Most companies start with 80% water as their base and then add the actual “effective” ingredients. This is a much cheaper way to make a product. Philip does NOT make his products this way.
Also, Philip’s “10 – 20% base ingredients” are specially formulated “base blends” that additionally have benefits to the hair and scalp. Two examples of this are the 100% USDA Certified Organic Aloe in the P2 Shampoos and Conditioners and the 100% USDA Certified Organic White, Green and Oolong Tea in the Tela products.
But most guests don’t know this! It is up to us as Stylists to tell our guests this. As you all know, we are the catalysts to make the product come alive and special to the guest with information and styling tips etc.
Otherwise, it’s just stuff in a bottle and anyone can try to sell stuff! We don’t! Instead, we offer the path to achieving great, strong, beautiful, healthy, stylish hair! Philip Pelusi Stylist + Philip Pelusi Products = Beautiful Hair!
The Philip Pelusi Chic Geek is a treasure trove of in-depth Philip Pelusi ingredient knowledge. To see all Chic Geeks, go to… Chic Geek (busystylist.com)