Trend Alert ~ Bold Bright Blonde ~ by Nikki ~ Product Education Director

Blonde is always a classic hair color that really never goes out of style.  And this Fall and Winter season, two Bold, Bright, Blonde hues are on-trend!  The first, iconic blonde shades such as platinum are in style.  Think Marylin Monroe and Madonna’s Vogue era hair color.  The second, a creamy golden hue such as now worn by Model Bella Hadid.  These two flaxen hues can be worn separately or mixed together on the same head for a multi-tone look.

One commonality for most color-processed blondes can be minimized shine or dull, non-reflective hair.  And we want those trendy blonde color investments very reflective and eye catching.  So, along with a full Philip Pelusi product system, we recommend the addition of our newly reformulated P2 by Philip Pelusi BrilliantHair Smart Styling Treatment to all blonde take-home hair care regimens.  Simply mist onto any finished style for gleaming shine.  Additional P2 BrilliantHair can be uniquely misted onto wet thick, coarse hair for a silky-smooth blowout.

Now Silicone Free and Vegan, P2 by Philip Pelusi BrilliantHair is a must-have to give any blonde hair color glossy reflective shine.  It contains the latest revolutionary updates in shine creating, hydrating and heat protecting ingredients.  P2 BrilliantHair was originally formulated in an era when “Silicones” were not yet moving into the regulatory and marketing-adverse spotlight. 

Whereas this newly reformulated P2 BrilliantHair is a new Silicone-free formula that is both a “clean and compliant” product that conforms to current regulatory issues.  It also meets requirements for “clean” products and delivers a light-weight product, delivering the same product functionality everyone has come to know and love.  Because of this formula update we were able to include over-the-top heat styling, sun and anti-color fade protection.

P2 BrilliantHair now contains Tomato Fruit Extract with fortifying vitamins and minerals including Calcium, Iron, Magnesium, Phosphorus, Potassium, Zinc, Copper, Selenium, Vitamin B6, B12 and Folate (a form of Vitamin B9).  Tomato Fruit Extract is also rich in antioxidants Vitamins A, C and E that help protect hair strength and chemically and color treated hair.

Additionally, Organic Baobab Seed Oil hydrates, creates lustrous shine and provides heat protection and frizz reduction.  We choose the finest cold-pressed Organic Baobab Seed Oil, meaning it retains its nutritional value.  It is rich with Vitamin D3 and 5 Fatty Acids that nourish and moisturize hair and scalp without weighing down hair.

Our Hydro Charged Pelusi Ceramide Complex also joins the silicone-free P2 BrilliantHair ingredient listing for incredible color protection.  This universal-texture complex of plant derived ceramides mimics the ceramides (known as lipids) found between cuticle layers.  It helps seal each cuticle layer to each other and to the cortex helping seal in color molecules below.  This proprietary mixture strengthens, hydrates, helps protect color and creates shine.

Jojoba Oil joins the ingredient lineup, derived from the seeds of the Simmondsia chinensis plant.  It provides excellent healing and hydrating properties as well as providing heat protection, shine and detangling.

And we added the latest biotech-derived ingredient, Hemisqualane as a key source of antioxidants beneficial to hair color preservation plus moisture and increased shine.  Historically based on animal sources, this Silicone replacement is strictly vegan in that it is derived from by biotech from plant sources.

Aligning with today’s consumer ingredient wishes, Philip Pelusi formulas continue to reflect new consumer demands including being Sulfate Free, Paraben Free, Formaldehyde Free, Silicone Free, Phthalates Free, Mineral Oil Free, Synthetic Fragrance Free, Retinyl Palmitate Free, Coal Tar Free, Oxybenzone Free, Hydroquinone Free, Triclosan Free, Triclocarban Free, PEG-Free, Dioxane-Free, Synthetic Dyes Free, GMO Free, Silicone Free, Cruelty Free and never tested on animals.

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)

For more Tela Modern Hair Wear education go to Tela Virtual Product Classes (busystylist.com)