by Nikki ~ Product Education Director

Stunning blonde bobs, innovation, and value rule Spring 2025 trends!  It seems like guests are ready for more this Spring season, more of everything.  More value for their dollar, more ingredient innovation, more panache in their look, and they are even up for more styling to achieve it too.  We are up for the task at Philip Pelusi with several hopeful predictions for Spring 2025.

We are seeing today’s savvy consumer looking for high quality, transformative ingredients and products.  And even if they prefer to streamline their purchasing, they are not swayed by price as long as they get an incredible product with great results.  But products and services must deliver, period.

We are also feeling that ‘back to business’ attitude when it comes to our guests’ attitude toward recreated current trends for their own look.  Despite the last several years where style took a backseat, today’s guests are getting their style on craving customized blonde hued precision bobs with all the face framing bling they can get.

90’s style influences are still going strong in 2025, so bob haircuts aren’t going anywhere.  One of the most beautiful bob trends for this season is the Italian Bob.  This chin length, blunt cut bob has a sharp bottom line, equal distant from front to back.  The Italian Bob has minimal visible layering, yet has internal and perimeter layering to create movement.  No inverted angles or stacking gives this look a modern feel for 2025.

At Philip Pelusi, we wield the precision skills of our exclusive Volumetric™ The Pelusi Method Organic Haircutting System to create a custom haircut tailored to each individual guest.  And since we first created and launched our groundbreaking Volumetric™ cutting system in the early 1970’s, we are happy to see it is still ahead of the curve.  Especially now with what seems an increasing consumer interest in personalized AI generated haircut designs and product recommendations.

We’ve always felt our human approach to personalized hair designs and product recommendations works best.  We believe our Stylists understand the intricacies of the guests’ texture, density, growth patterns, fall lines, shape of the head, facial features, and hair fabric type, and that should all be assessed.  And we feel this also works best for product recommendations too, taking into considering how much time, effort, energy, and financial investment the consumer wants to make on their hair.  We also allow guests to exchange or get a product refund if they don’t feel they are getting results.

We are finding this longstanding approach is even more important today with our guests’ renewed desire to get the very best value.  Overall, we’re seeing guests be a lot more selective when purchasing products, cutting down on the amount or streamlining.  They’re happy to pay a higher price point as long as the product contains high quality ingredients and impactful innovation as well as being long lasting both on the hair and in the concentration level of the actual product.

Lastly, one almost universally loved product that is at the tops of our Italian Bob product recommendation list is our P2 by Philip Pelusi Potion Smart Styling Treatment.  This unique product is a combination weightless hydrating groom and UV protectant, which also further supports the enhanced summer sun protection guests are looking for.  And it’s perfect for the Italian Bob Trend because it’s weightless, no hold, feels like nothing on the hair finish gives the hair silky shine and moment.

P2 Potion is fortified with dynamic antioxidant herbal ingredients Matricaria, Asafetida, Blackberry, Grapeseed, Horseradish and Sage, all part of our Pelusi Hair Matrix Blend.  In addition, Guar Bean and USDA Certified Organic Baobab Seed Oil detangle hair like a dream.  Plus, our innovative Hydro Charged Pelusi Ceramide Complex (Ceramide II) and moisture binding phytokeratins, helps protect against heat damage throughout the styling process and gives today’s beauty consumer the innovation they are craving.

P2 Potion can be used as a standalone styling product on any texture.  Just apply a small dime to nickel size amount to damp hair prior to any other styling product then style as usual. 

To see all Philip Pelusi Trend Alerts, go to Trend Alerts (busystylist.com)